Lifecycle Marketing Manager, Canary Technologies
$115-155k
OTE
Providing hospitality technology
Job no longer available
Providing hospitality technology
201-500 employees
Job no longer available
$115-155k
OTE
201-500 employees
Company mission
To help hoteliers thrive through innovative software solutions.
Role
Who you are
- This is a pivotal role for a data-driven marketer who excels at creating personalized customer journeys and collaborating across departments
- Bachelor's degree in Marketing, Communications, Business, English or a related field
- 5+ years of progressive experience in marketing, with a minimum of 2 years specifically in Customer Marketing or Lifecycle Marketing preferably in a B2B SaaS environment
- Hospitality Tech experience is a strong bonus
- Proven experience designing and executing cross-sell campaigns with measurable revenue impact
- Demonstrated success working with Customer Success, Sales (SDRs/AEs), and Product teams to create integrated go-to-market motions
- Deep familiarity with multi-channel execution, including with marketing tools (e.g. Marketo, Salesforce, LinkedIn, Meta) as well as digital tools
- Analytical mindset with a proven ability to measure campaign performance, derive insights from customer data (usage, retention, CLV), and iterate based on results
- Excellent copywriting skills, with the ability to write clear, persuasive, customer-facing communications
What the job involves
- The Customer Marketing Manager at Canary will be responsible for driving customer expansion (cross-sell), advocacy and retention within our existing customer base
- This role is critical for expanding and maximizing Customer Lifetime Value (CLV)
- You will own the strategy and execution of multi-channel lifecycle campaigns, including in-product communications, digital channels and email
- The role will also have a strong emphasis on creating efficient sales-marketing motions within the Customer Success (CS), Sales Development Representatives (SDR), and Account Executives (AE) teams
- Design and execute cross-sell campaigns aimed at driving the adoption of additional Canary products or feature upgrades, including product launches, utilizing user date to inform campaigns
- Work closely with Product Marketing and Sales to define value propositions and create campaign assets (emails, in-product notifications, targeted ads) that drive expansion revenue
- Establish and optimize a cohesive sales motion for customer accounts by partnering closely with CS, SDRs and AEs
- Develop playbooks, content, and alerts for CS and Sales teams to identify and act on expansion opportunities and at-risk accounts
- Own the strategy and execution of in-product communications (e.g., modals, banners, feature announcements) to drive product adoption and promote marketing campaigns
- Manage execution across external channels including email, customer events, and targeted digital advertising
- Manage programs to capture customer success stories, case studies, video testimonials, and online reviews
- Expand and manage loyalty/referral programs to increase retention and advocacy
- Develop and manage comprehensive customer lifecycle marketing programs (onboarding, adoption, retention, advocacy) across multiple channels
- Utilize customer data and segmentation to personalize messaging and campaigns, ensuring the right message reaches the right user at the right time
Our take
Embracing the modern era, Canary Technologies is dedicated to revolutionising the hotel industry through digital transformation. Pioneering the field with its mobile web-based Guest Management System and Digital Authorisation solutions, Canary aims to rid hotels of outdated technology, enhancing revenue streams by boosting staff productivity and delivering superior guest experiences.
Co-founders Harman and SJ, childhood friends turned business partners, bring a unique blend of expertise to the table, drawing from their extensive background in both hospitality and technology sectors. With the industry already on an upward trajectory, the post-pandemic landscape has further fueled the demand for their solutions, particularly their contactless check-in and checkout offerings.
Despite competition in the sector, Canary has secured significant funding led by Insight Partners, enabling rapid expansion and talent acquisition to meet the burgeoning demand for its innovative solutions.
Freddie
Company Specialist at Welcome to the Jungle
Insights
59% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2025
$80m
SERIES D
Jun 2024
$50m
SERIES C
Total funding: $175.2m
Company benefits
- Our health insurance has you covered on day 1
- Flexible working hours
- Training and career development
- Regular team building events
- A travel stipend for when you stay at Canary hotels
- Internal promotions from within the team
- Kitchen stocked with fruit, snacks, coffee, and more
- We're a diverse and global team
Company HQ
Financial District, San Francisco, CA
Leadership
Harman Singh Narula
(Co-Founder & CEO)Previously founded a custom printed apparel company, The Shirt Guys, LLC. Worked in strategy for Citigroup and Starwood Hotels & Resorts Worldwide, Inc, and as a Management Consultant for Bain & Company.
Satjot "SJ" Sawhney
(Co-Founder & President)Previously co-founded Mobibolt, Inc and Tapfame before serving as Head of Product at the hospitality technology startup, Stayful.
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