Senior SEO/GEO Manager, EGYM
More information about location
Smart fitness technology for gyms
Posted today
Smart fitness technology for gyms
201-500 employees
Posted today
More information about location
201-500 employees
Company mission
To connect the dots between exercise and real health outcomes by partnering with fitness and health facilities worldwide to make workouts smarter, more efficient, and fun for everyone.
Role
Who you are
- Experience: You bring 4 to 5 years of solid experience in SEO/GEO, ideally within a global B2B SaaS brand or an international multi-market company (in-house experience preferred over purely agency-side background)
- Strategic & Technical Expertise: You have a proven track record of building and executing end-to-end global SEO/GEO strategies from scratch, encompassing both technical SEO/GEO and international content roadmap execution
- Tooling & Analytics: You possess advanced proficiency with Semrush (including AI visibility and paid search insights) and user behavior analytics tools (Hotjar, GA4)
- Data-Driven Mindset: You excel at defining and tracking ambitious targets (% organic growth, keyword rankings) across multiple markets and delivering clear reporting directly to your manager
- Cross-Functional Collaboration: You thrive in an international environment where you regularly interface with regional and central Content, Brand, and Performance Marketing teams
What the job involves
- We are looking for a Senior SEO/GEO Manager (m/f/d) based in Paris to join our mission at EGYM Wellpass
- Following our brand transition, we are scaling our international presence and ambition across all our markets
- To support this next growth phase, we are internalizing our SEO/GEO expertise transitioning away from our external agency to build a clear, long-term, and fully integrated global strategy
- Reporting directly to the Head of Demand Generation and CRM, you will own the end-to-end global SEO/GEO roadmap for EGYM Wellpass
- You will play a pivotal role bridging internal teams (Content, Brand, Performance Marketing, Growth) across core markets (France, DACH, US, UK) to boost our organic visibility, drive qualified website traffic globally, and establish EGYM Wellpass as the top-of-mind brand in B2B corporate wellness
- SEO/GEO Strategy & Audit: You will perform a comprehensive global SEO/GEO audit, designing and building a clear, documented, and accessible strategy from scratch for all international stakeholders
- SEO & GEO Strategy & Audit: You will perform a comprehensive global SEO and GEO audit, designing and building a clear, documented, and accessible strategy from scratch for all international stakeholders. This includes assessing how our brand and content surface in traditional search results and in AI-generated answers (e.g., ChatGPT, Gemini, Perplexity, Google AI Overviews) across every market
- Execution & Operations: You will execute technical and content optimizations across markets to boost global organic traffic, improve keyword rankings, and leverage our partner network to drive visibility
- Content & Brand Guidance: You will collaborate closely with international Brand & Content teams to guide, review, and optimize high-value blog posts and editorial content
- Data & Analytics Support: You will track and analyze global performance metrics using advanced tools (Semrush with AI Visibility & Paid Search options, Hotjar for user session behavior) in tight alignment with the Growth team
- Your Training goal for your first 6 months:
- Months 1–2: Complete a full global SEO/GEO audit of EGYM Wellpass platforms, document the international roadmap, and smoothly transition responsibilities away from the external agency
- Months 3–4: Roll out priority technical and content optimizations across key markets while embedding a structured content review process with regional Content teams
- Months 5–6: Deliver measurable growth in global organic traffic and reach target ranking benchmarks for core B2B keywords following the brand transition
Application process
- TAP Interview: Introductory conversation with the Talent Acquisition Partner
- Case Study Interview: In-depth interview focused on your background, technical skills, and motivations. Followed by a virtual case study presentation directly with the Head of Demand Generation and Automation
- Leadership Interview : Exchange with our VP Marketing to discuss the impact of your role and your vision
- Bar Raiser Interview: Final interview assessing culture fit, Ownership capabilities, and high standards
Our take
EGYM is a fitness technology company that specializes in providing intelligent workout solutions to fitness and health facilities. By offering a suite of connected gym equipment and digital products, EGYM aims to enhance the exercise experience by making it smarter and more efficient.
The company's portfolio includes gym equipment, software and a corporate health network operation called Wellpass which boasts an impressive user base of over 20 million individuals. By offering this complete fitness technology ecosystem, EGYM enables owners and operators to offer a fully connected workout experience to their members and achieve measurable improvements to business.
With funding under its belt, EGYM has expanded to reach a wider range of gyms, further developed its corporate subscriptions, and invested in R&D. In 2026 it was announced the company would merge with Playlist, the owner of fitness booking service ClassPass, with the new company aiming to build the infrastructure to power the "world’s most meaningful in-person wellness experiences".
Kirsty
Company Specialist at Welcome to the Jungle
Insights
50% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Sep 2024
$200m
SERIES G
Jul 2023
$232.5m
SERIES F
Total funding: $586.9m
Company benefits
- Development budget
- Internal trainings
- Flexible working hours
- EN & DE language courses
- 30 days of holiday
- Hybrid work model
- Corporate Benefits
- Company & team events
- Wellpass membership
- Inhouse gym
- Lease a bike
- Sabbatical
Company HQ
Union Station, Denver, CO
Leadership
Graduated from Ludwig Maximilian University of Munich with a Diploma in Business Administration. Previously worked as an Investor at Vantis, Demodesk, and Personio.
Florian Sauter
(CTO)Graduated from the Technical University of Munich with a Diploma in Electrical Engineering and Information Technology.
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