Senior Marketing Analyst, Electronic Arts

Integrated Channel Intelligence, Lifestyle

$73.2-119.7k

Salary dependent on location. $63,350 - $98,800 CAN for candidates based in Canada

Mid and Senior level

Austin

Los Angeles

Vancouver

Remote from Canada, US

Video game company

Job no longer available

Video game company

1001+ employees

B2CGamingEntertainmenteSportsMobileVirtual Reality

Job no longer available

$73.2-119.7k

Salary dependent on location. $63,350 - $98,800 CAN for candidates based in Canada

Mid and Senior level

Austin

Los Angeles

Vancouver

Remote from Canada, US

1001+ employees

B2CGamingEntertainmenteSportsMobileVirtual Reality

Company mission

To inspire the world to play, by creating games and experiences for the global player community that are a reflection of our diverse world.

Job

Company

Role

Who you are

3-5 years of experience within digital marketing
Experience in paid media or lifecycle marketing analytics
Ability to find learnings and tell a compelling story with the use of data
Fluency in MS excel and the ability to manipulate pivot tables
Experience in creating PowerPoint presentations
Create and be accountable for project timelines and deliverables
Knowledge of both performance and brand marketing goals and key performance indicators
Experience with measurement goals across upper, mid, and lower funnel marketing campaigns
Familiarity with both channel-agnostic (ie. Kantar) and partner/platform measurement partners
Familiarity with EA game franchises and interest in FPS and Action/Adventure games
A thought starter who can identify and solve for unique challenges
A performance mindset and passion for quantifying results
A team player who is collaborative and can work with multiple teams

What the job involves

The Senior Marketing Analyst, Integrated Channel Intelligence role is an important role within our Marketing Intelligence organization, which is part of EA's broader Marketing organization
The Integrated Channel Intelligence team provides insights and measurement on paid media and lifecycle (email and in-game messaging) campaigns
As a collective, ICI drives adoption of martech tools, surfaces high value audiences, produces strategic insights, and drives innovation in measurement solutions
In this role, you will report into the Manager, Integrated Measurement and support our Lifestyle games inclusive of the SIMS franchise.”
Deliver measurement and insights for paid media and lifecycle campaigns for EA's Action Adventure and First-Person Shooter titles, including
Translating planning objectives into measurable/optimizable KPIs
Develop insights from performance metrics, brand-lift analyses and campaign impact reports
Oversee campaign scorecards and post-campaign analyses
Advise on web-tagging and offline conversion tracking for measurement
Translate, summarize and contextualize the above with business impact for the marketing organization
Become a masterful insights storyteller who can create content for audiences with varying levels of marketing experience
Partner with planning and franchise teams to produce insights to inform future strategy and tactical planning
Collaborate across Marketing Intelligence to tell the paid media/lifecycle story as a component of broader campaign intelligence
Use data to identify opportunities in Measurement and Insights (e.g. application of clean room analyses)
Become the insights and measurement expert for your franchises, related to paid media and lifecycle programs

Our take

EA is a leading global game company, responsible for developing and publishing some of the biggest games of the last 20 years. Its publishing successes include giants like The Sims, Battlefield, and Mass Effect, while EA's titles, such as Fifa, Madden, and NBA Live, have also seen market-leading success.

A series of acquisitions in 2021 marked EA's push into mobile gaming, which has become the driving force behind the rapid growth of the global video gaming market, and has remained a clear focus for the company, despite the cancellation of its popular Apex Legends Mobile game. The company also expressed interest in NFTs and "play-to-earn" games, going so far as to label them "the future of the industry", but has since taken steps to distance itself from the idea, as it proved unpopular with gamers.

This combined model of publishing and development has allowed EA to put its name to a huge range of products, making the brand iconic in the gaming world. It has formed major partnerships with the likes of Disney, giving it full control of creating in-demand games, such as within the Star Wars franchise. In the upcoming years, the company plans to focus on games-as-a-service, as it embraces the evolution of the gaming world.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

6% employee growth in 12 months

Glassdoor (3.62)

Company

Funding (2 rounds)

Dec 1982

$2m

SERIES A

May 1982

$0.2m

SEED

Total funding: $2.2m

Company HQ

Redwood Shores, Redwood City, CA

Leadership

Andrew Wilson

(CEO, not founder)

Joined EA as Vice President and Executive Producer in 2000, and held various senior roles before being promoted to CEO.

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