Senior Customer Marketing Manager, Cresta
+ Equity
Real-time intelligence for contact centers
Job no longer available
Real-time intelligence for contact centers
201-500 employees
Job no longer available
+ Equity
201-500 employees
Company mission
To use AI to help people learn high-value skills and make business radically more productive.
Role
Who you are
- 7+ years of experience developing strategy, building and driving customer marketing programs at high growth SaaS companies
- Experience scaling high-touch customer advocacy programs
- Experience building the strategy, implementing, and managing a formal reference program
- Experience with customer relationship surveys and using their results to influence strategy, roadmap prioritization, and advocacy programs
- Experience driving customer engagement with major review sites like G2 and/or Gartner Peer Insights
- Experience developing and overseeing customer-facing communication programs, campaigns, and sales plays that drive increased usage and value in existing products, as well as expansion pipeline and revenue
- Ideal experience in software categories related to contact centers, customer experience and virtual agents
- Domain knowledge of large language models and applications of AI in the enterprise
- Experience in hyper-growth scale-ups
What the job involves
- We’re looking for an exceptional, results-driven Senior Customer Marketing Manager to build and scale mission-critical programs, from customer advocacy and storytelling, to expansion campaigns, and everything in-between
- This role reports directly to the Head of Product Marketing and you’ll collaborate closely across our Marketing, Sales, and CS to drive pipeline, improve win rates, and refine our strategy by being the internal and external voice of our raving customers
- You will build and scale the customer marketing function at Cresta across the key focus areas of advocacy, references, reviews, and campaigns
- You’ll develop a consistent pipeline of public customer stories, expressed across various mediums like written case studies, professionally produced videos, slides and sales collateral, and live event speaking opportunities
- You’ll partner with Revenue Operations and CS to design and manage a scalable, programmatic customer reference program that helps our sales team win new business opportunities
- You’ll launch customer relationship surveys to better measure our customer experience, identify areas of improvement in the Cresta transformation journey, and identify new advocates
- You’ll partner with Product Marketing, Demand Gen, and our Customer Center of Excellence to develop customer communications and campaigns related to areas such as release marketing, expansion campaigns, and adoption programs
- You’ll develop and run programs to drive public reviews of Cresta across sites like G2 and Gartner Peer Insights
- You’ll partner with Field Marketing, Product Marketing and CS to execute a world-class Customer Advisory Board program designed to provide memorable networking, learning and feedback opportunities for Cresta’s most strategic customer leaders
Our take
Cresta is an innovative customer service platform, which leverages artificial intelligence in order to assist sales and service agents in improving their performance. The platform identifies the best employees, and analyses why they outperform their colleagues, before providing personalized guidance to other members of staff.
This unique approach makes it possible to share best practices rapidly, and both improve and consistently implement customer service across an organisation. The app is fully compatible with mobile platforms, effectively providing an expert at every customer touch point. In addition to this, the machine learning aspect of Cresta enables companies to continually optimize their performance.
Considering that over a trillion dollars is spent by businesses globally on customer service calls every year, Cresta has been afforded a massive opportunity if it can continue to improve this side of business for its clients. The company has already been recognized as an innovator in the space, and the expansion of its AI solutions suggests it is poised and ready to move with the times and find further success.
Steph
Company Specialist at Welcome to the Jungle
Insights
129% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2024
$125m
SERIES D
Mar 2022
$80m
SERIES C
Total funding: $276m
Company benefits
- Work with an A+ team of ex-Founders, world leading scientists, and nationally competitive athletes
- Weekly lunch & learn
- Mentorship - A world class mentorship board advises and mentors our team-members to capture the opportunity ahead of us
Company HQ
University South, Palo Alto, CA
Salary benchmarks
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