Senior IT Technical Support Engineer, Tekion

Competition has been strong, with rivals CDK Global and Reynolds & Reynolds offering a competitive raft of features, and benefiting from strong prior relationships with dealerships. Tekion, however, has nevertheless secured customers for the software in 28 states - likely in part due to the efficiency of partnering with a single growing service as opposed to a disparate spread.

This momentum shows no signs of slowing either, as Tekion has attracted attention from major players like CMC, Chrysler, and Chevrolet. By streamlining dealership operations into a single platform, the company is proving that even in a crowded market, innovation and simplicity can win over both dealers and industry partners.