Lifecycle Marketing Lead, Attio
2-4 days a week in office
Build the definitive CRM for the next generation
Posted today
Build the definitive CRM for the next generation
21-100 employees
Posted today
2-4 days a week in office
21-100 employees
Company mission
Ro redefine CRM and ship powerful, groundbreaking features.
Role
Who you are
- 4 to 6 years of experience in lifecycle marketing, with a strong track record of building onboarding, activation, engagement, and upsell programs
- Proven success driving activation and revenue for product-led growth businesses
- Strong experimentation and analytics background
- Building lifecycle motions - onboarding, activation, engagement, upsells, and churn prevention - that drive impact in activation and product engagement
- Working cross-functionally with other Marketing teams and EPD to build lifecycle marketing program infrastructure and ongoing processes
- Establishing and measuring success of lifecycle marketing experiments (e.g. pre/post, A/B, holdouts, etc.)
- Harnessing product, billing, and CRM data to trigger personalized, usage-based lifecycle campaigns that drive activation, expansion, and retention
- Proven mastery of lifecycle marketing tools and techniques. We currently use Customer.io fed via Segment from BiqQuery plus Postmark for transactional emails. Our emails are written in either MJML or in React rendered to HTML
What the job involves
- Lead Attio’s email and in-product notification channels, owning the delivery of all company communications, evergreen programs, and experiments to improve key metrics
- Build and continuously improve our user lifecycle flow via email and in-product notifications focusing on improving activation for different user segments
- Launch, test, and iterate evergreen user engagement, retention, and revenue-generating campaigns and tracks
- Partner with other Marketing teams and EPD to launch company announcements and new product features
- Ensure all emails and in-product notifications fit and reinforce our brand from a copy and design standpoint
- Partner with Engineering to build and maintain the infrastructure to target different audience segments, users, and relevant product signals and track lifecycle marketing effectiveness
Our take
The world of business software boasts countless tools, but Customer Relationship Management (CRM) hasn't caught up to technological innovations such as Large Language Models. These often clunky, unloved platforms stand at the heart of millions of operations, yet fail to capture the flexibility needed for modern commerce.
Aiming to revolutionise the way we interact with customers and manage relationships, Attio steps in to break free from the archaic CRM mold and build a system that's intuitive and adaptable. Prioritising live data insights and collaboration, Attio allows users to make informed decisions based on the ever-changing needs of their customer base. Its platform understands, learns and adapts to a company's data, creating a closed-loop system where every action will feed back, informing future decisions and constantly refining its understanding of a business.
With impressive Series B funding, Attio is on a direct path to further refine its platform, attract top talent, and ultimately, usher in CRM to the AI era. The future looks bright for Attio, with its innovative approach and growing momentum, the company stands poised to rewrite the rules of customer engagement and allow businesses to forge deeper, more meaningful connections with their clients.
Steph
Company Specialist at Welcome to the Jungle
Company
Employee endorsements
Growing fast
"Attio is growing fast - not only in terms of the team size but also the power of the product. There have been so many incredible new starters since..."
Funding (last 2 of 4 rounds)
Aug 2024
$33m
SERIES A
Mar 2023
$23.5m
SERIES A
Total funding: $89.8m
Company benefits
- 25 days holiday, plus any extra public holidays you get where you’re based
- Equity in an early-stage tech company on an incredible trajectory
- Remote first, with a space in London for events, content creation, and those who like an office
- Regular team events, including our annual offsite, team sessions and dinners
- Discretionary training and productivity budgets
- Apple hardware
- Enhanced parental leave
- Healthcare 🇺🇸
- Private Healthcare 🇬🇧
- Cycle to work scheme 🇬🇧
Company values
- Build with love
- Context over control
- Challenge ideas, not people
- Break it down, amp it up
Company HQ
Farringdon, London, UK
Articles
Leadership
Nicolas Sharp
(CEO)Founded Attio in 2017.
Alexander Christie
(CTO)They founded two B2B software companies of their own before joining Born.com as VP of Product and Engineering. They joined Attio in August 2017 to lead the engineering team.
People progressing
Joined as a Software Engineer in 2019. Promoted to Senior in 2021 and Staff in 2023.
Joined in 2022 as Product Designer, promoted to Senior Product Designer in 2024
Joined Marketing in 2019. Promoted to Growth Marketing Manager in 2021 and Head of Growth and Brand in 2023.
Joined in 2023 as Marketing Specialist. Promoted to Marketing Associate in 2024.
Diversity, Equity & Inclusion at Attio
- We're dedicated to building a company that champions the diverse world we live in. That means hiring a team rich in diverse backgrounds, perspectives and ideas
- We're committed to equal opportunity and treatment in all aspects of recruitment, selection and employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age or disability
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