Senior Marketing Manager, SharkNinja
Shark
+ Stock Purchase Options
3+ days a week in office (Battersea Power Station, London)
Home devices and appliances
Open for applications
Home devices and appliances
1001+ employees
Open for applications
+ Stock Purchase Options
3+ days a week in office (Battersea Power Station, London)
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- Significant experience in a senior marketing or channel/distribution role, ideally with a focus on the Nordic retail environment
- A strong record of delivering commercially successful marketing campaigns across physical and digital retail channels
- Proven project management skills and the ability to operate across functions and geographies
- Strong analytical and budget management capabilities, with a clear understanding of performance metrics and ROI
- A collaborative, proactive approach with excellent communication skills in English (Nordic language skills a plus)
What the job involves
- We’re looking for a commercially focused and strategically minded Senior Marketing Manager to lead Shark’s distribution marketing strategy across the Nordic region
- Sitting within the SharkNinja EMEA marketing team, this role will play a vital part in shaping how the Shark brand is presented across key Nordic retail and distribution partners – both in-store and online
- You’ll be responsible for building and executing integrated marketing plans that resonate with Nordic consumers, support commercial goals, and strengthen our presence in this important region
- Working cross-functionally with local sales teams, trade marketing, PR, and the wider European marketing hub, you’ll bring together insight, creativity, and precision to drive performance
- Develop and implement Nordic-specific distribution marketing strategies aligned to local consumer needs and retailer priorities
- Partner with the European Marketing Hub to lead Trade Marketing and in-store/online execution across the Nordic region
- Work closely with local Sales and Retail teams to drive activation across key accounts, ensuring strong conversion and brand visibility
- Track campaign performance, report on KPIs, and refine plans to improve ROI and in-market effectiveness
- Build strong relationships with key Nordic retail partners, acting as the marketing lead for all distribution-focused initiatives
Salary benchmarks
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
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