Conversion Rate Optimization Manager, ManyChat
Chatbot marketing
Job no longer available
Chatbot marketing
201-500 employees
Job no longer available
201-500 employees
Company mission
To help businesses grow by building meaningful relationships with their customers.
Role
Who you are
- 5+ years of experience in CRO, growth marketing, or web performance optimization (SaaS or consumer tech preferred)
- Hands-on experience with CRO tools (Webflow, Optimizely, VWO, Google Optimize, or similar) and web analytics (GA4, Looker Studio, Amplitude, Mixpanel)
- Knowledge of UX principles, data visualization, and statistical analysis for A/B testing
- Strong collaboration and communication skills - able to translate complex data into actionable insights
- A balance of strategic thinking and hands-on execution, with a bias for results and experimentation
- Familiarity with paid acquisition funnels and demand generation is a strong plus
What the job involves
- We’re seeking a Conversion Rate Optimization (CRO) Manager to lead and scale our website experimentation and conversion strategy
- You’ll be the architect behind how we turn traffic into trials and trials into active users. Working closely with our performance marketing, design, and product teams, you’ll use data, research, and experimentation to improve the user journey - from click to conversion - across web and mobile touchpoints
- If you thrive at the intersection of data, creativity, and storytelling, this is your opportunity to make a measurable impact on growth at scale
- Own end-to-end CRO strategy for Manychat.com and related web experiences - first with paid landing pages but eventually including core website pages like the homepage, product pages, and mobile app store pages
- Design and manage experimentation pipelines (A/B, multivariate, and UX tests) to drive measurable lift in sign-ups, trials, and key funnel metrics
- Collaborate with paid media and creative teams to align messaging with landing page experiences, optimizing for post-click performance
- Leverage analytics tools (e.g., Google Analytics, Clarity, Hotjar, etc) to identify friction points, drop-offs, and new opportunities for growth
- Partner with product and design teams to inform UX and messaging strategy through data-backed insights
- Define and maintain CRO best practices across teams, including hypothesis development, test documentation, and reporting
- Own Webflow (and future CMS evolution) to implement experiments efficiently without sacrificing design quality
- Report regularly on performance, sharing learnings and next steps with cross-functional stakeholders and leadership
Our take
Over 80% of businesses currently use chatbots to provide a variety of automated services to customers. However, chatbots are generally uniform and provide standardised responses, unless the business staffs a chatbot programmer.
ManyChat provides a platform for the creation of customised chatbots without needing any experience in coding. The startup focuses on providing small businesses with opportunities to equip the messaging services of their Facebook and Instagram business pages with automotive customer service tools.
The company has grown a huge customer base of over a million businesses, powering more than a billion conversations annually. Although there is tough competition in this field, including new AI chatbots arriving on the market, ManyChat enjoyed a Series B round in 2025, which will be used to expand its market reach. A focus on ease of use and code-free customisation will likely ensure its ongoing popularity.
Steph
Company Specialist at Welcome to the Jungle
Insights
-15% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2025
$140m
SERIES B
Apr 2019
$18m
SERIES A
Total funding: $163.2m
Company benefits
- An opportunity for rapid personal and professional growth
- Uncapped Commission + Equity
- Generous time off policy to balance your work and life, including paid parental leave
- Competitive medical, dental, and vision coverage for you and your dependents
- Annual wellness reimbursement
- Collaborative, transparent, and fun-loving office culture
- We pay for relevant conference tickets, training programs, courses, and any necessary literature
Company HQ
Old Palo Alto, Palo Alto, CA
Leadership
Mikael Yang
(Co-Founder & CEO)Studied at State University before co-founding ManyChat in July 2015. Has been CEO ever since.
Salary benchmarks
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