Senior Marketing Manager, Anaplan
Retail Solutions
Plus equity
2-3 days a week in office
AI-driven scenario planning, analysis, and reporting
Job no longer available
AI-driven scenario planning, analysis, and reporting
1001+ employees
Job no longer available
Plus equity
2-3 days a week in office
1001+ employees
Company mission
To make all planning for all people a reality.
Role
Who you are
- 5+ years in B2B product or solutions marketing, preferably in enterprise SaaS, retail technology, or supply chain planning
- Deep understanding of retail planning challenges (e.g., demand variability, inventory optimization, store/DC replenishment, omnichannel complexity)
- Experience positioning or marketing AI/ML-driven solutions, such as demand forecasting, intelligent automation, or prescriptive analytics—ideally within retail or supply chain domains
- Proven ability to craft compelling messaging and content for business and technical audiences
- Experience partnering with Product, Sales, and Campaign teams to execute GTM and launch strategies
- Strong writing, storytelling, and presentation skills
- Highly collaborative, proactive, and outcome-oriented mindset
What the job involves
- We are looking for a strategic and collaborative Senior Marketing Manager - Retail Solutions to drive solution marketing for our Supply Chain solutions in the Retail industry
- As retailers continue to face volatile demand, supply chain disruptions, and rapid shifts in consumer expectations, Anaplan is helping them reimagine retail planning—from merchandising to store replenishment to omnichannel fulfillment
- You will play a critical role in defining messaging, enabling go-to-market success, supporting product launches, and elevating Anaplan’s position in the retail supply chain space
- You’ll work closely with Product, Sales, GTM, Campaigns, and Partner teams to craft compelling narratives and programs that resonate with retail supply chain buyers
- Drive go-to-market strategy and messaging for Anaplan’s supply chain planning solutions targeted at the Retail industry
- Collaborate with Product, Industry, and Campaign teams to create high-impact positioning, thought leadership, and sales enablement content (decks, one-pagers, webinars, customer stories, etc.)
- Build and maintain competitive intelligence and battlecards specific to retail planning vendors and point solutions
- Partner with Campaigns and Digital teams to support integrated programs that generate pipeline and support account-based marketing (ABM)
- Lead or contribute to product and application launches tailored to retail supply chain planning, with alignment to merchandising, assortment, inventory, and fulfillment personas
- Conduct buyer and market research to inform persona-based messaging and uncover opportunities for innovation in retail planning
- Support the delivery of content and messaging for industry events, analyst briefings, and customer engagements in the retail domain
Salary benchmarks
Our take
Anaplan is an AI-driven planning platform designed to do more than just plug gaps (it truly replaces the tangled web of legacy tools for the likes of SAP, Oracle, and IBM). Designed as the only "AI-driven scenario planning and analysis platform", it brings together data, modeling, insights, and action across a range of industries. And instead of managing isolated spreadsheets and disconnected tools, it allows business users to break down silo and collaborate fully.
It's setting itself apart with its expansive, adaptable reach, too. From out-of-the-box applications tailored for finance, supply chain, HR, and more, to enterprise-grade capabilities like predictive and generative AI, data integration, and real-time modeling, it offers organizations the tools they need to outpredict, outplan, and outperform.
Anaplan is on a roll too, with annual recurring revenue topping $1B, over 2,400 customers, and fast-growing business lines in finance, sales & marketing, and supply chain. The company is showing what a modern planning platform can really do. And its $500M innovation roadmap (packed with AI-powered tools, scenario planning, and new enterprise applications) means Anaplan is ready to shape the future of decision-making.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Dec 2017
$60m
SERIES F
Jan 2016
$90m
SERIES E
Total funding: $299.9m
Company HQ
Brickell, Miami, FL
Leadership
Charlie Gottdiener
(CEO)Currently Board Member at TransUnion, Neustar Security Services, and smartShift.
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