Senior Marketing Manager, Bookkeeper360
$80-120k
+ performance bonus
Bookkeping for small businesses
Be an early applicant
Bookkeping for small businesses
21-100 employees
Be an early applicant
$80-120k
+ performance bonus
21-100 employees
Company mission
To empower small business owners with real-time financial data to make growing their business easier.
Role
Who you are
- 5+ years of experience in marketing, ideally in a B2B SaaS, fintech, or professional services environment
- Proven ability to lead integrated marketing campaigns from strategy to execution
- Experience with HubSpot (required), Google Analytics, and paid advertising platforms
- Strong analytical mindset—comfortable with KPIs, dashboards, and performance metrics
- Excellent written and verbal communication skills; you can tell a compelling story and sell ideas
- Experience managing freelancers, vendors, or small teams
- A proactive, roll-up-your-sleeves attitude with high attention to detail
- Knowledge of the financial services space (bookkeeping, accounting, tax) is a major plus
- You think like a CMO but enjoy being hands-on
- You’re strategic, creative, and analytical in equal parts
- You understand the small business market and the challenges our clients face
- You thrive in a fast-paced, remote-first environment
- You take ownership and get things done with clarity, accountability, and collaboration
What the job involves
- This position reports directly to VP of Sales and Strategic Partnerships and our CEO
- Own and execute the overall marketing strategy across all major channels: digital, content, paid, email, SEO/SEM, social, and PR
- Develop and present integrated campaign strategies that drive qualified leads and support revenue goals
- Audit and optimize campaign performance based on KPIs, lead quality, conversion rates, and ROI
- Provide strategic input based on market, audience, and competitor research
- Drive positioning and messaging strategies for brand consistency and differentiation
- Manage HubSpot and ensure data-driven reporting and attribution
- Build and evolve brand strategy, including voice, messaging, and visual identity
- Ensure all marketing efforts align with and reinforce the brand across all touch points
- Oversee the creation of engaging content: webinars, case studies, blog posts, videos, and social media
- Lead external communications, including media outreach and thought leadership initiatives
- Manage and grow a team of freelancers and external agencies
- Own the marketing calendar and ensure timely execution of campaigns
- Partner with Sales, Product, and Leadership to align marketing strategies with company goals
- Collaborate with developers/designers to manage and optimize our website and landing pages for conversion
Our take
For small businesses, managing account and financial services can be challenging and time-consuming. Bookkeeper360 aims to help by offering a diverse suite of tools that streamline small businesses' financial and accounting processes. These include major pain points such as taxation and payroll.
SMBs have long been underserved by fintechs, whose solutions are generally aimed at large-scale businesses. As such, demand for solutions such as Bookkeeper360's is riding high, and the company has built a customer base of thousands of US small businesses and been featured as one of Inc. 5000's Fastest Growing Companies for several years in a row.
Bookkeeper360's main challenge will be competing with other emerging fintech solutions aimed at small businesses. However, the company's impressive funding success is testament to the value-adding potential of its technology.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2022
$3.5m
SEED
Jan 2021
$1m
SEED
Total funding: $5.5m
Company benefits
- Medical, Dental and Vision Benefits
- Paid Family Leave
- Work Life Balance
- Company Provided Equipment
- Unlimited PTO
- Career Advancement Opportunities
Company HQ
Oyster Bay, Woodbury, NY
Leadership
Nicholas Pasquarosa
(Founder & CEO)Has been a Contributing Writer for the Forbes Technology Council since 2016. Is an Advisor at Gusto and Xero.
Share this job