Strategy & Operations Marketing, Inkitt

$70-300k

Senior and Expert level
San Francisco Bay Area
Inkitt

Publishing based on site reader engagement

Open for applications

Inkitt

Publishing based on site reader engagement

201-500 employees

B2CPublishingAnalyticsCommunity

Open for applications

$70-300k

Senior and Expert level
San Francisco Bay Area

201-500 employees

B2CPublishingAnalyticsCommunity

Company mission

To discover talented writers and turn them into globally successful authors.

Role

Who you are

  • 5+ years of experience in strategy, operations, and growth marketing, with a proven track record of driving business impact in a fast-paced environment
  • Direct experience developing 360 marketing campaigns
  • Experience making data-driven marketing decisions to improve and optimize campaigns
  • Strong communication and organizational skills, and are a team-player
  • The ability to operate and thrive under tight timelines and the ability to pivot with ease
  • A curious creative mind, and strong eye for visual design
  • Tapped into pop-culture and fandoms with an in-depth understanding of consumer affinities across film/television, publishing, games, etc
  • An innate ability to keep up with, and understand what is relevant, on-trend, and outdated
  • Obsession with detail
  • Autonomous
  • Bring solutions instead of problems
  • Data driven
  • Quick to action
  • A high functioning workaholic
  • Looking for exponential career growth
  • Have lots of fun building a generational AI x Entertainment company

What the job involves

  • Collaborate directly with the CEO and VP of Growth on high-priority strategic initiatives to drive organic revenue growth, overseeing projects from inception to completion. Focus on 0 to 1 type of work, taking new ideas and transforming them into actionable, revenue-generating solutions
  • Lead and develop buzz-worthy marketing campaigns to drive awareness and effectively impact business goals
  • Push boundaries by testing innovative go-to-market strategies targeted to our key consumers, bringing innovation to the forefront of our plans and activations
  • Set the marketing mix to support campaigns including but not limited to; on-the-ground events, influencers, social, CRM, etc
  • Establish campaign KPIs and analyze campaign performance during and post-campaign to drive ongoing improvements and efficiencies
  • Have your finger on the pulse of entertainment, social trends, and continually evaluate the competitive landscape of the entertainment category
  • Partner with product and engineering to develop solutions for improving user experience

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Insights

Top investors

-2% employee growth in 12 months

Company

Company benefits

  • Comprehensive Health Plans including Fitness Classes
  • Expat integration support including complimentary German classes
  • Flexible working environment including weekly remote days
  • High-performing culture for learning at speed + unlimited book budget
  • Regular social events and free dinners
  • Dog-friendly office

Funding (last 2 of 5 rounds)

Feb 2024

$37m

SERIES C

Oct 2021

$59m

SERIES B

Total funding: $117.5m

Our take

The current publishing industry makes it very difficult for breakout authors to achieve success. Furthermore, publications are often based off subjective opinions of those in the industry, and potential readers have no input in the matter, despite them being the force that will drive a book's success.

Inkitt takes a different approach to publishing in order to give writers a fairer chance of success. The company allows writers to submit their stories onto the website where readers have free access to read anything posted. Using an algorithm, Inkitt then determines which stories have the most reader engagement, and based on this information, decides which to take to official print and publication.

Several rounds of funding to the sum of more than $100 million have allowed Inkitt to invest more in its algorithm and technology and open offices in San Francisco. It's also looking to expand into more mediums such as video content and audiobooks, with a long-term aim of building a media empire akin to Disney. Though there's a long way to go for that lofty aim to come to fruition, Inkitt has already attracted 33 million users and published dozens of bestsellers.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle