Paid Search Manager, Dialpad
$116.8-144.4k
Salary applicable to CA applicants and may vary if applying elsewhere
AI-powered cloud communications platform
Job no longer available
AI-powered cloud communications platform
1001+ employees
Job no longer available
$116.8-144.4k
Salary applicable to CA applicants and may vary if applying elsewhere
1001+ employees
Company mission
To completely transform the way the world works together.
Role
Who you are
- Paid Search Expertise: 5+ years leading performance marketing and paid search campaigns in B2B or tech-driven environments, with a track record of managing and scaling budgets >$10M
- Data-Driven Optimization: Strong analytical skills to interpret data, extract insights, and drive campaign performance
- Platform Proficiency: Hands-on experience with Google Ads, Bing Ads, Performance Max, and analytics tools like Google Analytics, Tableau. Experience with Facebook Ads & LinkedIn Ads is a plus
- Strategic Growth: Ability to identify trends, refine strategies, and optimize for continuous improvement
- A/B Testing & Experimentation: Proven ability to design, execute, and iterate on A/B tests to refine messaging, landing pages, optimize conversion rates, and maximize return on investment
- Performance-Driven Execution: Demonstrated success in exceeding performance goals through strategic thinking, creative problem-solving, and a data-centric approach
- Conversion Optimization: Strong knowledge of CRO and landing page optimization to improve user experience
- Communication & Collaboration: Exceptional ability to articulate insights, strategies, and performance metrics to stakeholders across teams
- Affiliate & CPL Management: Experience managing and scaling Affiliate and Cost-Per-Lead (CPL) programs, along with overseeing partnerships with review sites to expand acquisition channels
- ABM & Segmentation: Familiarity with ABM platforms like 6Sense and audience segmentation for precise targeting
What the job involves
- You are a data-driven Paid Search Manager who will join our high-performing demand generation marketing team. In this pivotal role, you will drive Dialpad’s pipeline and revenue growth by developing and executing optimized customer acquisition strategies.
- You will own the management and scaling of paid search campaigns, ensuring maximum efficiency, demand capture, and a strong digital presence. Thriving in a fast-paced environment, you are highly analytical and leverage data to inform strategic decisions.
- This role requires deep expertise in Paid Search/Search Engine Marketing (SEM), a proven track record of managing large-scale campaigns, and a strong grasp of performance marketing, analytics, and cross-functional collaboration to drive continuous optimization and success
- Strategy & Execution: Develop, implement, and optimize paid search strategies across Google Ads, Microsoft Advertising, Google Demand Gen, and Performance Max to maximize ROI and to drive high-quality traffic and pipeline growth Globally (North America, EMEA & APAC)
- Campaign Management: Manage and scale large-scale SEM campaigns with a focus on ROI, cost efficiency, and performance improvements. Continuously monitor KPIs and adjust bids, budgets, and targeting accordingly
- Keyword & Audience Optimization: Conduct deep keyword research, audience segmentation, and competitive analysis to maximize ad relevance, Quality Score, and conversion rates
- A/B Testing & Experimentation: Design, execute, and analyze A/B and multivariate tests to improve ad creatives, landing pages, and audience targeting. Leverage insights to iterate and scale winning strategies
- Data Analysis & Insights: Leverage data analytics tools (Google Analytics, Tableau, Looker) to extract insights, identify trends, and provide recommendations for improving campaign performance
- Cross-Functional Collaboration: Work closely with content, SEO, and web teams to ensure a seamless user journey and optimize landing page experiences for conversion rate improvement
- AI & Automation: Utilize AI-powered tools, automation scripts, and machine learning models to enhance campaign efficiency, bidding strategies, and budget allocation
- Budget Management & Forecasting: Own and manage multi-million dollar budgets, ensuring spend allocation aligns with business objectives while maximizing efficiency and return on ad spend (ROAS). Forecast and set clear objectives and KPIs for each campaign and channel
- Industry Monitoring & Innovation: Stay ahead of digital advertising trends, Google algorithm updates, and best practices to maintain a competitive edge in paid search
Our take
Dialpad offers an AI-driven cloud communications platform for business teams. It was founded to streamline communications across entire businesses with a fast set-up and hassle-free deployment.
As well as hosting in-house video, meet and text communications with automated note taking and transcription, the platform also features AI-powered customer service, sales and voice intelligence insights. Dialpad has impressed customers such as Asana, Stripe, TED and Uber with its smooth integration capabilities with co-working platforms like Slack, Google Workspace, Salesforce CRM and Microsoft Teams.
The Unicorn company's funding has allowed it to heavily invest in the continued R&D of AI technologies to deliver a number of industry-first features. The company has also expanded globally with the opening of offices in Europe and Asia and plans to further extend its global footprint with additional investments internationally.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Dec 2022
$50m
LATE VC
Dec 2021
$170m
LATE VC
Total funding: $450m
Company benefits
- Company stock options
- Continued education stipend
- Cell phone, home internet, and gym membership stipend
- Work from home opportunities
- 100% paid medical, dental, and vision plan
- Catered lunches, free snacks & drinks
Company HQ
San Ramon, CA
Leadership
Craig Walker
(CEO)Having studied Law at UCB, Craig worked as an Attorney for Brobeck Phleger & Harrison, before moving to General Counsel at TeleSoft Partners. He spent almost 4 years at Google Ventures before founding Dialpad in January 2011.
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