Lifecycle Marketing Manager, Nayya
$120-150k
+ Stock options
3+ days a week in office
Healthcare benefits management
Job no longer available
Healthcare benefits management
101-200 employees
Job no longer available
$120-150k
+ Stock options
3+ days a week in office
101-200 employees
Company mission
To give consumers financial peace on their best days, and confidence on their worst.
Role
Who you are
- 5+ years of marketing operations or lifecycle marketing experience with 1+ year at an early-stage startup
- Hands-on experience designing and implementing campaigns in Braze, or a similar consumer ESP, including advanced segmentation and features like Canvases and Connected Content
- Proficient in Liquid logic, JSON, HTML, and CSS for building dynamic campaigns and user experiences
- Demonstrated ability to design multi-product and multi-pronged journeys
- Experience building email campaigns, from success metrics to ideation to execution
- Experience working within or in close partnership with product management
- Excellent written and verbal communication skills
What the job involves
- A core component to Nayya’s success is our ability to engage and communicate effectively with our users. As the Lifecycle Marketing Manager, you will play a critical role in driving and scaling this strategy at Nayya, working closely with the Product team to drive user engagement with Nayya products
- You will own Nayya’s instance of Braze, helping us build new products that leverage Braze as our communications platform and helping us deliver campaigns at scale to existing Nayya users.
- You will build and optimize new campaigns to users, crafting engaging messaging, templates, and designs. You will partner with our Product and Consumer teams to measure performance, identify areas of opportunity, run A/B tests, and drive innovation
- Own Nayya’s instance of Braze and all user communications triggered through the platform
- Design and implement complex, multi-step user journeys in Braze to engage users
- Create and maintain responsive, cross-platform email templates using HTML/CSS
- Identify areas of opportunity and implement underutilized features in Braze (e.g. Currents, Predictive Churn, and APIs)
- Collaborate with cross-functional teams to integrate Braze with internal data systems and ensure data accuracy and integrity
- Monitor and troubleshoot campaign performance, including delivery rates, engagement, and custom event triggers
- Solve technical challenges by identifying alternative options and functionality in Braze (e.g. "hacking" timestamps, attributes, and custom events)
- Create and own documentation for all employee communications
- Within 30 days: Within 30 days, you’ll understand the Nayya product, use-cases, and our goals. You’ll clearly understand how users interact with Nayya and the current user communications in place.
- You will have met with key stakeholders, including cross-functional team members and managers to understand their role in influencing the performance marketing program. You’ll have worked with Consumer, Product, and Customer Success to define short-term opportunities to streamline our Braze instance
- Within 60 days: You’ll be able to manage outbound campaigns and set up engagement journeys from scratch including working with the Nayya Product and Consumer teams on overarching campaign strategy
- Within 90 days: At this point, your main focus will be informing and executing a tactical roadmap to design new products communications and maintain an efficient Braze instance
Our take
Nayya helps employers promote smart benefit choices amongst their workforce. Nayya's tools use AI and data science to process consumer data points, claims data and medical carrier information in order to return benefit recommendations and automated healthcare claims assistance to the end-user.
Nayya is filling an innovative market niche: whilst 85% of employees would welcome help selecting the right benefits, companies often struggle to offer it. Nayya is responding to this demand by securing partnerships with leading national employers, tech partners, and insurance carriers/brokers to help employers maximize the results of their health benefits spend by ensuring employees are getting the insurance they need.
Nayya has secured a high degree of investment since its founding, which the company is using to expand its software features, aiming to tap the freelancer and sole trader market. It's expanding further into other benefits that companies offer their workers, for instance in life insurance and mental health services. With a rapidly growing customer base, numerous partnerships and its annual revenue tripling over 2022, Nayya looks comfortably set to stabilize its market-leading position in the years ahead.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
7% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2021
$11m
SERIES A
Jul 2020
$2.7m
SEED
Total funding: $13.8m
Company benefits
- Well-being, mental health, and employee assistance solutions
- 401(k) with Employer Match
- Equity Options
- Sabbatical Program
- Nayya Health Days
- Unlimited PTO
- Company - wide retreats
- Medical, Dental & Vision
Company values
- The consumer is our North Star
- We face challenges with moxie
- We grow more through feedback
- We empower creative thinking
- We act quickly, learn, and adapt
Company HQ
Greenwich Village, New York, NY
Articles
Leadership
Sina Chehrazi
(CEO)Graduated from Georgetown University with a Doctor in Law. Became Director of Enterprise Sales & Partnerships at Demyst and then at Enigma. Alongside serving as CEO at Nayya, they are a Mentor at Entrepreneurs Roundtable Accelerator.
Salary benchmarks
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