Sales Executive, Diageo
Alcoholic beverage company
Open for applications
Alcoholic beverage company
1001+ employees
Open for applications
1001+ employees
Company mission
To be one of the best performing, most trusted and respected consumer products companies in the world.
Role
Who you are
- Passion for sales and eagerness to grow in the spirits sector
- Analytical skills and commercial acumen
- Strong desire to learn and grow within a large company
- Valid driver's license in Spain (Minimum 1 year experience driving
- Languages: Intermediate English (B1-B2) and fluent Spanish
- Experience in the hospitality channel would be a plus
What the job involves
- Execute the On Trade commercial strategy in your designating area to ensure to generate volume and profitability in strategic clients that deliver scalable experiences
- Ensure optimal coverage of key Hospitality Points of Sale (POS) in the assigned territory, maximizing the management of this hospitality network to achieve sustainable growth objectives through increased distribution and rotation of our brands by brilliantly executing activation plans that impact consumers, establishing preferential relationships with these clients at all levels of their organization
- Accountable to deliver the designated area (rout) performance and KPI´s, through consistent monitoring and measurement
- Suggesting improvements plan to reach the desired goals
- Work collaborative with RTM in order to reach Diageo´s goals in the area
- Ensure direct and continuous coverage of the assigned portfolio
- Build strong relationships with decision-makers at the point of sale (Owner, Bartender, Floor Manager)
- Guarantee 365 execution and ensure distribution
- Identify opportunities to secure incremental sales
- Execute brilliant activations and events to strengthen brand positioning and recruit new consumers
- Conducting operational planning for Hospitality Points of Sale in your assigned territory
- Act as a strategic advisor to optimize the portfolio in each point of sale
- Build and track sustainable JBPs (Joint Business Plans) focused on volume commitments, visibility, execution, and amplification
- Managing commercial relationships between Diageo and the managers of hospitality POS already present in your client portfolio
- Driving sales and visibility of our brands in POS, aiming to increase product rotation in the market
- Execute the monthly work plan, planning visits (for the next week/month) with established frequency by client type and identifying the objective of each visit, ensuring interaction at all levels of the Hospitality POS (business review with ownership, follow-up on hospitality agreement with manager, stock check with bar chief, interaction with floor and bar staff)
Our take
Multinational beverage company Diageo was the result of a merger between Guinness and Grand Metropolitan, a leisure and property conglomerate, in 1997. Spearheaded by then-Guiness executives Anthony Greener and Philip Yea, the merger sent stocks skyrocketing and by December of the same year, Diageo was listed on the London Stock Exchange.
As the owner of many of the global leaders in alcoholic beverages (think Ciroc, Smirnoff, and Tanqueray), Diageo has made a number of savvy acquisitions and sell-offs, expanding its portfolio beyond Europe and into the Americas, the Middle East, and Asia.
Over the past decade, however, it has had to face the rise of craft and independent brewing, with companies like Brewdog becoming new competitors. Rather than acquiring these craft beer companies, Diageo has focused on branding Guinness in a way that fits the craft mould. This involved initiatives like The Brewers Project.
During the early 2020s, Diageo also weathered an alcohol sales decline and has bounced back with a renewed focus on cold brew coffee liqueurs and Guinness blends, as well as further acquisitions that have included that of actor Ryan Reynolds’ Aviation Gin.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Aug 2023
$8.8m
GRANT
Total funding: $8.8m
Company HQ
Park Royal, London, UK
Leadership
Debra Crew
(CEO)Currently a Board Member at Stanley Black & Decker, Inc. Previously Board Member at Mondelēz International, Newell Brands and previously a Board Member at Diageo before becoming its CEO.
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