Product Marketing Manager, Coast
$110-140k
+ Signing bonus and equity
3-4 days a week in office (New York City, NY)
Payments platform & fuel card for fleets
Be an early applicant
Payments platform & fuel card for fleets
101-200 employees
Be an early applicant
$110-140k
+ Signing bonus and equity
3-4 days a week in office (New York City, NY)
101-200 employees
Company mission
Coast's mission is to make fleet management easy.
Role
Who you are
- This role is ideal for a PMM who's eager to get closer to the ground floor
- 2–4 years of experience, including at least 2 years in fintech. B2B SaaS or payments experience is a strong plus
- Experience supporting or contributing to new product launches. We need someone excited by new, ambiguous environments
- Strong instincts for messaging that resonates. You know how to leverage customer insights to craft compelling narratives around what your audience cares about
- Familiarity with lifecycle marketing: you've contributed to onboarding journeys, expansion campaigns, or retention strategies
- Solid cross-functional collaboration and project management skills: you can coordinate across Product, Sales, Marketing, and Customer Success teams
- Strong storytelling and comfort with data: you can turn complex features into simple, compelling value narratives, and you're comfortable navigating product data and performance metrics to inform decisions
What the job involves
- Our Marketing team of 12 people is built around thoughtful experimentation: we test fast, learn quickly, and compound what works across channels
- We care about strong positioning, crisp messaging, and building a generational brand that is loved by finance and operations leaders
- Product Marketing at Coast connects our customers, our product, and our growth strategy
- We partner deeply with Product, Sales, Customer Success, and the rest of Marketing to position and launch products and drive adoption, expansion, and retention across the customer lifecycle
- We're looking for a Product Marketing Manager to support product marketing for Coast's new products, starting with our spend management solution purpose-built for fleet businesses
- You'll play a hands-on role in taking this product from the meaningful growth driver it is today into an even larger part of our business
- You'll develop deep expertise on our customers, market, and product
- You'll help shape how we talk about spend management, how we package and sell it, and how we drive adoption and expansion across our base
- You will have real ownership in an environment where you'll help write the playbook in real time
- Contribute to positioning and messaging that clearly articulates why Coast wins, and help ship it across all Coast channels, including the website, product communications, sales materials, integrated marketing campaigns, and customer lifecycle communications
- Led and support cross-functional product launches end-to-end, partnering with Product and Sales to build the narrative and drive internal readiness for our GTM approach
- Help build cross-sell and lifecycle journeys for your products (onboarding, activation, engagement, expansion), using customer insights, product metrics, and performance data to increase adoption and revenue
- Enable Sales and Customer Success with pitch frameworks, talk tracks, objection handling, battlecards, and proof points that improve conversion, and work with Revenue Operations teams to deploy these at the right time in the sales cycle
- Create content that educates buyers and drives pipeline, including decks, one-pagers, customer stories, product walkthroughs, and webinars
- Your mission is to help make all of Coast's new products — starting with our corporate card — material drivers of Coast's growth by increasing their attach rate, revenue contribution, and retention
- To do this, you'll need to be successful in the areas below
- Increase attach rate to our corporate card and other new products by coordinating up-sell and cross-sell campaigns through lifecycle marketing, sales enablement, and more
- Help revamp the upsell motion: contribute to defining the ideal path, creating lifecycle and in-product triggers, and building campaigns that generate qualified expansion opportunities
- Execute high-quality product launches for our new products across key channels (email, website, sales enablement, in-product, lifecycle)
- Help refine positioning, messaging, and talk tracks across the funnel so customers hear one clear story. Do this in partnership with Sales leadership by analyzing discovery, objection handling, and proof points tied to the deals we want to win
- Translate this into updated sales decks, pitch narratives, competitive intelligence, and enablement materials that are adopted and contribute to measurable improvements (in booked demos and win rate)
- Support efforts to improve activation rate and ramp time by identifying drop-off points and partnering with Product, Sales, and Customer Success to address them
- Build a strong understanding of our core personas and buying committees (finance and executives)
- Contribute to a durable system to surface success stories, testimonials, and claims related to all new products
- Develop expertise in spend management and buyer insights, contributing to product roadmap and go-to-market decisions with real data
Our take
In recent years, companies like Ramp, Brex, Divvy, and others have emerged to provide easier ways for companies to allow their employees to pay for job-related expenses through corporate cards. However, none of these services really work for businesses operating automobile fleets, approximately 10% of B2B card spend in the US.
That’s where Coast comes in, offering a modern card issuing expense solution specifically built for fleets. The Coast card meets the demands of fleet-specific controls, security, and visibility, contributing to preventing fraud and unauthorised use. Its platform allows fleet managers to visualise spend, block or flag transactions for review, and set their own rules for cardholders.
With back-to-back funding rounds awarded in 2024, Coast has been focused on expanding its team and the platform’s capabilities, offering a wider range of financial products - including parking, maintenance, and other on-the-road expenses on top of just fuel. Its Visa Fleet card program, which enables Coast Visa Fleet cardholders to make payments wherever Visa is accepted, makes it an attractive option in the market as fleet management continues to modernise.
Freddie
Company Specialist at Welcome to the Jungle
Insights
52% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2024
$40m
SERIES B
Mar 2024
$25m
EARLY VC
Total funding: $98.5m
Company benefits
- Medical, dental, and vision coverage
- Meaningful stock options
- Flexible vacation policy
Company HQ
SoHo, New York, NY
Leadership
Daniel Simon
(Founder & CEO)Previously co-founded consumer finance startup Bread, which sold to Alliance Data Systems for over $500 million in 2020.
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