Lifecycle Marketing Manager, AlertMedia
+ Company-wide bonus program
More information about location
Emergency communication provider
Open for applications
Emergency communication provider
201-500 employees
Open for applications
+ Company-wide bonus program
More information about location
201-500 employees
Company mission
To save lives and minimize loss by facilitating timely, accurate, and relevant communications when an emergency situation threatens personal safety and business continuity.
Role
Who you are
- You enjoy working hand-in-hand with the sales team to push leads down the funnel, start valuable conversations, and accelerate the deal cycle
- You are comfortable owning a core demand generation channel and being accountable for pipeline and conversion outcomes
- You add real ownership elsewhere with channel accountability
- 3+ years of marketing, sales, consulting, or related experience (at a B2B SaaS company, preferably)
- Hands-on experience with Marketo or a comparable marketing automation platform (required)
- Working knowledge of Salesforce CRM, including campaign tracking and lead flow (required)
- Experience using tools such as Litmus for email QA and deliverability (preferred)
- Understanding of email compliance and deliverability best practices (CAN-SPAM, GDPR)
- Experience using AI tools to improve campaign production, personalization, or testing efficiency (preferred)
- Goals driven individual that will go above and beyond to ensure we meet our numbers
- Ability to manage multiple stakeholders – both internal and external – to successfully deliver on programs and campaigns
- Creative problem solver, with a track record of creating unique solutions to complex problems
- Skilled project manager with the ability to prioritize and manage competing deadlines
- Strong analytical skills with a keen eye for detail, and ability to make sound, data-driven decisions
- Excellent communicator, with an ability to influence and compel through a confident and credible delivery
- Excellent English communication skills both verbal and written
- This role is not open to sponsorship
What the job involves
- The Lifecycle Marketing Manager owns the email and nurture channel end to end, from strategy through execution, testing, and optimization
- We’re grateful for the opportunity to help organizations protect their people and their business, and the Lifecycle Marketing Manager will create strategic programs to support the business in nurturing leads, creating opportunities, and accelerating existing pipeline
- This includes building and optimizing persona-based lifecycle programs that move leads from MQL to Sales Accepted Lead and opportunity
- As one of the fastest growing software companies in the nation, we’re focused on finding the best talent and building the best team to continue accelerating our rapid growth to keep up with our demand!
- Lead integrated strategy for lifecycle marketing campaigns, creating scalable, data-driven, lifecycle and email-led programs programs for AlertMedia’s prospective customers. Ultimately, you’ll ensure our opportunity goals are met according to plan. This role focuses primarily on email and nurture-led lifecycle programs executed through our marketing automation platform
- Transform leads and MQLs into SRLs; increasing engagement with our current database, driving product awareness, and igniting conversations for our sales team. This includes designing triggered workflows, inbound follow-up sequences, re-engagement campaigns, and demo request nurtures
- Drive end-to-end campaign orchestration from strategy, collaborating with the larger marketing team on execution, and reporting on campaign performance. You will personally build and QA campaigns in Marketo, partnering with Marketing Operations for lead flow and reporting support
- You will prioritize lifecycle programs that reduce friction in the buyer journey and improve Sales follow-up efficiency
- You will track and optimize MQL to SAL conversion, pipeline influence, and opportunity acceleration
- Build and maintain ongoing communication with the sales team. You will align closely with SDR and AE teams to ensure lifecycle campaigns support active follow-up priorities
- Constantly measure performance against expectations; make data-driven decisions to heighten campaign success; suggest and implement additional strategies to assist sales in creating more opportunities. You will run A/B tests on subject lines, messaging, cadence, and CTAs, and share results openly to inform future programs
Our take
Over the years, organizations have gradually increased their focus on employee safety and emergency preparedness, but the growing number of floods, wildfires and heatwaves have made this an urgent necessity. AlertMedia’s software enables businesses to quickly identify risks to their people or locations and communicate instantly with those impacted, ultimately minimizing response times during emergencies.
AlertMedia is the world’s leading provider of its kind due to its two-way multichannel messaging system and threat intelligence, and has been experienced double digit annual revenue growth since its founding. The company supports thousands of organizations around the world including popular brands such as Walmart, JetBlue, Coca-Cola Bottling, DHL, and Volvo.
The company has received significant funding that has helped to accelerate its product roadmap and supported expansion into new markets. It continues to launch new updates such as agentic AI capabilities that help security teams accelerate threat identification and coordinate responses faster.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2020
$15m
SERIES C
Jan 2019
$25m
GROWTH EQUITY VC
Total funding: $57.1m
Company benefits
- 100& Paid Healthcare: Take advantage of fully paid medical, dental, vision, disability, and life insurance for employees and subsidized for dependents.
- Bonus: Participate in the company-wide annual bonus based on their collective success.
- Family Planning: Leverage their 100% paid parental and new child bonding leave—12 weeks off for primary caregivers and 4 weeks off for secondary caregivers
- Paid Sabbatical: Pursue your interests with six weeks of paid sabbatical leave after six years of service.
- Tuesday Lunch: Get together for transparent company updates from leadership while enjoying a meal on AlertMedia
- PTO: Unplug, rest, and recharge with a flexible time off policy that encourages work-life balance without worrying about counting days!
- Give Back: Join your coworkers in giving back to the Austin community through quarterly volunteer opportunities
- Team Building and Celebrations: Take part in company celebrations, team buildings, and peer-nominated value award recognition
Company HQ
Bouldin Creek, Austin, TX
Leadership
Brian Cruver
(Founder & Executive Chairman)Formerly was CEO for AlertMedia. Before that, co-founded and was CEO of both Xenex and Giveline. Experience in Business Development for Shell USA and Enron. Author of "Anatomy of Greed" published by Perseus Books.
Christopher Kenessey
(CEO)Member of YPO and the Forbes Technology Council. Formerly EVP at NetMotion, Chief Sales and Marketing Officer at The Foundry, and Director of Worldwide Sales and Operations in the Intelligent Automation Business Unit of Cisco.
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