Event Enablement Marketing Manager, Salesforce

• 5+ years of proven experience in event enablement marketing with a focus on communication strategy development
• Experience will be evaluated based on alignment to the Values & Behaviors for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)
• Strong project management skills, with the ability to coordinate across diverse teams and deliver results
• Excellent written and verbal communication skills
• Analytical mindset with the ability to derive insights from data
• Familiarity with enablement tools and resources

Desirable

• We are seeking an experienced and dynamic individual to join our team in the role of Manager, Event Enablement Marketing
• This role is focused on engaging and enabling our sales team and larger internal audience to utilize the impact of the Strategic Events portfolio to engage their customers, introduce products, and drive business forward
• The role is responsible for crafting cross-functional communication plans aligned with, including but not limited to, internal communications, demand generation, field marketing, sales programs, and global enablement
• This role also involves delivering enablement analytics and reporting and actively contributing to the communication strategy for our proprietary event portfolio!
• Communication Strategy Development:
• *Develop comprehensive communication strategies for each event within the World Tour portfolio
• Align communication plans with the broader event marketing campaign to ensure consistency and effectiveness
• Support channel strategy, constantly pursuing new avenues to amplify messaging and effectively reach target audience
• Communication Tracking and Coordination:
• Create and maintain a communication tracking tool (i.e., the tick tock), coordinating calendars with cross-functional communication partners and ensuring timely deployment of communications plan
• Ensure seamless collaboration and communication across internal teams to deliver cohesive messaging
• Content Creation:
• Write compelling and effective copy for various mediums, including but not limited to Slack posts, emails, and call scripts
• Tailor messaging to align with enablement goals, ensuring consistency and impact
• Analytics and Reporting:
• Own the analytics and reporting strategy for enablement communications
• Provide insights and recommendations for continuous improvement based on communication performance data
• Creative Team Liaison:
• Act as a liaison between Enablement and the Creative team
• Drive the briefing process and lead all aspects of the timely delivery of creative assets
• Enablement Tools and Resources:
• Support the wider Enablement team in the creation and upkeep of enablement tools and resources for each event (e.g., FAQs, decks, codes)