Principal Product Marketing Manager, Instabase
$213.3-237k
OTE
+ Equity
Automation platform for unstructured data
Be an early applicant
Automation platform for unstructured data
201-500 employees
Be an early applicant
$213.3-237k
OTE
+ Equity
201-500 employees
Company mission
To build tools that will help people and organizations solve important problems, make discoveries, and create new breakthroughs.
Role
Who you are
- 7-10 years of product marketing experience, with a strong background in marketing SaaS solutions to enterprise customers
- Proven experience partnering with product teams to craft strategic narratives, positioning, and go-to-market launches
- Exceptional content creation skills, with the ability to develop positioning and content tailored for both marketing campaigns and field teams
- A strategic thinker with a hands-on approach; you excel at seeing the big picture while effectively managing details and delivering quickly
- Strong team player who thrives in cross-functional environments, adept at managing complex projects, and mentoring junior team members
What the job involves
- The Product Marketing team at Instabase is dedicated to crafting and delivering a compelling narrative to our market, showcasing the value and innovation behind our platform
- We’re searching for a driven Sr./Principal Product Marketing Manager to lead the charge in defining our market positioning and strategically launching products
- This role is pivotal in partnering with Product and Go-To-Market teams to build awareness and drive demand for Instabase AI Hub
- As a Principal Product Marketing Manager, you will be instrumental in driving the strategic narrative for Instabase AI Hub
- By aligning closely with customer needs, use cases, our product roadmap, and key market trends, you’ll help shape our market perception and amplify the value of our platform
- This role involves leading high-impact product launches, defining the central themes for demand programs, and creating influential marketing content that resonates across customer, partner, press, and analyst channels
- Define and execute the strategic narrative for Instabase AI Hub, working closely with Product and GTM teams to ensure cohesive messaging
- Develop and deliver impactful marketing assets such as blogs, whitepapers, presentations, demos, and customer stories that drive engagement and conversion
- Partner with the growth and product teams to enhance our product-led motion, ensuring seamless customer nurturing and conversion
- Drive successful cross-functional product launches and align themes with demand programs to maximize impact
- Establish a feedback loop with the product team by integrating insights from customers, market trends, and competitive analysis to shape product direction
Our take
Instabase is a platform for businesses to build customisable apps for automating different parts of their business.
For example, a bank can quickly build an app that can automatically verify customer income in a fraction of a second by combing through documents such as camera pictures or scans of payslips, tax documents, bank statements, and other similar documents submitted by the customer.
The platform comes equipped with the tools for reading documents, data extraction and classification, natural language processing, and optical character recognition. It's designed to enable creators, developers, and organizations to quickly build complex business applications based on their needs.
Instabase also offers an app store, a growing marketplace of pre-packaged business apps for different industries, such as Income Verification, Adverse Media Analysis, Identity Verification, Trade Finance, Contract Analysis, and Financial Spreading.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
29% female employees
-11% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2023
$45m
SERIES C
Oct 2019
$105m
SERIES B
Total funding: $177.1m
Company benefits
- We marry the benefits of moving fast at a scaling startup with the stability of larger corporations. Instabase pays 100% of top tier employee medical, dental, vision plans and takes care of dependents. Instabase also offers an FSA company match
- Instabase believes in investing in you and your future by providing a company 401(k) match and financial planning resources
- Every Instabaser is eligible for paid time off to care for their newborn or adopted child. We’ve also teamed up with Carrot Fertility to help support every Instabaser on their family forming journey
- At Instabase, we believe in providing employees the ability to rest, reflect, and recharge through unlimited paid time off and holidays
- Instabase believes in providing access to resources that allow you to grow in your role and career
- From home office setups to meal and Wi-Fi reimbursements, Instabase provides perks and resources that help you do your best work
Company values
- Customer Obsessed - We always start with what is best for our customers and users -- that informs everything we do and our priorities. We must earn and maintain their trust, and invest in their long term success
- A Healthy Disregard For The Impossible - We go after problems that most others would consider impossible. In that pursuit, we take a long term view as we execute. We are fearlessly experimental, and we are not afraid of failure
- We Are A Community - We’re connected to each other through our shared passion and dedication for the mission. We are here to win, and in that pursuit, we’ll empower, support, and help each other. We’ll be selfless in that undertaking
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Anant Bhardwaj
(CEO)Previously worked in research for 3 years at MIT and also interned at Google.
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