Director of Customer and Community Marketing, Drata

• 8+ years of experience in B2B Customer Marketing, Account Management, or Demand Generation
• Depth and breadth of understanding in the areas of customer marketing, customer retention and personalized messaging
• Ability to draw out insights and make data driven decisions with test & learn approach
• Strong understanding of analytics, statistics and forecasting with hands on experience in web and customer analytics including analysis to optimize marketing campaigns, channels and/or customer journeys
• Technical knowledge of the latest digital marketing tools and channels, including MarTech, AdTech, and Customer Engagement Platforms
• Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
• Familiarity with B2B marketing, lead generation, and sales processes
• Strong leadership skills
• Excellent communications skills
• Strong analytical and project management skills
• Strategic mindset, with ability to make difficult decisions
• Demonstrated success in leading a team - we want to hear about how people you’ve mentored and managed have succeeded

Desirable

• The Director of Customer and Community Marketing will play a pivotal role in shaping and executing Drata’s customer marketing strategies, driving customer engagement, and fostering customer trust and advocacy
• This role will build the Customer Marketing team and be customer centric and focused on creating educated, happy, loyal customers
• This role will report directly to the CMO and will work closely with marketing, customer success, and sales functions
• Design and implement customer lifecycle programs and campaigns that maximize customer onboarding, drive product usage and satisfaction, nurture customer loyalty, and establish referral programs
• Collaborate with cross-functional teams to ensure alignment in strategies that drive expansion, adoption, and renewal goals
• Create and deliver the customer communications strategy inclusive of quarterly launch webinars, newsletters, and in app communications
• Collaborate on the product launch process to deliver experiences that excite customers on new innovations and drive adoption, retention, and renewal goals
• Conduct market research and analysis to identify customer needs, preferences, and trends, and integrate insights into marketing campaigns and programs
• Define key performance indicators (KPIs) and metrics to measure the effectiveness and impact of customer marketing programs, and provide regular reports and insights
• Build and manage a customer advisory board program to foster relationships with executives and product champions across segments
• Curate a customer community for governance, risk, and compliance professionals that blends online community with regional expert groups
• Create a network of CISO's that help inform and influence the strategic direction of GRC as part of a larger security strategy
• Build a program that allows Drata to capture customer stories, drive customer loyalty, and increase advocacy with key influencers and advocates
• Partner within the Marketing team to develop a customer-centric messaging, content, and collateral across various channels and touchpoints