Growth Marketing Lead, Pinecone

• The ideal candidate will have a strong background in growth marketing, email marketing, and campaign management
• Minimum of 7+ years of experience in growth marketing and/or demand generation
• Proven experience in growth marketing, particularly in a PLG and B2B SaaS environment
• Strong background in email marketing strategy and execution, including lifecycle emails and nurture campaigns
• Experience in implementing and optimizing marketing campaigns targeting business decision makers
• Proficiency in A/B testing methodologies and tools to drive continuous improvement
• Excellent understanding of digital advertising strategies and budget management
• Strong project management skills, with the ability to manage multiple initiatives simultaneously
• Experience with webinar and event management, including audience segmentation and engagement
• Familiarity with marketing automation tools and CRM systems

Desirable

• The Growth Marketing Lead will play a pivotal role in driving Pinecone’s growth strategy, focusing on both Product-Led Growth (PLG) and sales-driven pipeline development
• This role involves implementing marketing campaigns targeting business decision makers, optimizing lead handoff to sales reps, and managing Pinecone’s email marketing strategy
• Design and execute behaviorally triggered lifecycle emails for onboarding, activation, expansion, and win-back; improve deliverability, open/click rates, and conversion to qualified pipeline and revenue
• Run multi-touch campaigns across paid search/social, content, email, and webinars with clear attribution and ROI
• Build n8n or equivalent automations for lead capture, enrichment, routing, lifecycle triggers, and alerts
• Execute disciplined A/B testing across subject lines, CTAs, sequences, landing pages, and onboarding flows
• Create brand-aligned, high-converting emails with compelling copy, visuals, and CTAs; segment audiences by demographics, preferences, and behavior for personalized targeting; run structured A/B tests; and monitor deliverability, open/click rates, conversions, and ROI for continuous optimization
• Manage paid budgets to improve CAC and payback while protecting funnel health and profitability
• Own SEO end to end: build a focused topic-cluster strategy around high-intent, product-led use cases; ship assets (comparisons, alternatives, pricing, case studies) and technical fixes (schema, internal linking, crawl/index hygiene); and measure impact via rankings, qualified organic signups/PQLs, and pipeline contribution
• Stay up-to-date with the industry trends and the best practices in growth marketing to drive innovation and continuous improvement