Influencer Marketing Manager, Amazon
Zappos
$70.9-151.7k
The largest online retailer and technology provider
Be an early applicant
The largest online retailer and technology provider
1001+ employees
Be an early applicant
$70.9-151.7k
1001+ employees
Company mission
To be Earth's most customer-centric company.
Role
Who you are
- The ideal candidate has a solid understanding of affiliate marketing, as well as influencer behavior, and experience in digital media, negotiation and partnerships
- You’re comfortable using data to guide decisions, working through ambiguity, and managing multiple projects at once
- You’re a clear communicator who can work cross-functionally and think creatively about new ways to support partner growth
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
Desirable
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
What the job involves
- Zappos is looking for an Influencer Marketing Manager, to help build and grow the Zappos Influencer program
- This position reports to the Head of Influencer Marketing for Zappos
- In this role, you will influence and build relationships with influencers, and help them to generate revenue, reach new customers, and tailor their content to support key categories, as well as establish clear benchmarks and measurement tools
- Manage existing influencer partnerships and onboard new partners hitting key onboarding goals, putting them into tiered structure and managing performance
- Develop program management tools and weekly reporting that improves the overall influencer experience and reduces manual dependencies
- Collaborate with cross-departmental stakeholders (i.e Buying, Merchandising, Social, Tech Teams) to drive transformative business development initiatives supporting key investments
- Analyze and present program results against KPIs, identifying win’s and test-and-learn opportunities for greater program impact
- Monetize influencer content throughout site and social, working cross-departmentally to enrich storytelling and enable discovery
- Launches new initiatives in partnership with affiliate partners to keep up with the ever-changing social media landscape
- Partner with our tech team to unlock influencer scale by leveraging internal tools (i.e. internal Dashboard) and systems to drive growth and to continue accelerating awareness, reach and relevancy
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company HQ
South Lake Union, Seattle, WA
Leadership
Jeff Bezos
(Founder & Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO)Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
Salary benchmarks
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