Influencer Marketing Strategy Co-Op, Later
Salary Range: $21 per hour + Stock options
5+ days a week in office
Influencer marketing and social media management
Be an early applicant
Influencer marketing and social media management
1001+ employees
Be an early applicant
Salary Range: $21 per hour + Stock options
5+ days a week in office
1001+ employees
Company mission
To help the world's top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
Role
Who you are
- Currently pursuing a degree in Marketing, Communications, Business, or a related field
- Passion for influencer marketing, social media and entrepreneurship
- Strong problem solving and analytical skills
- Extremely organized & high attention to detail
- Excellent communication and relationship-building skills
- An ability to learn quickly and adapt, and manage priorities effectively
- Scrappy can-do approach to making things happen regardless of challenges
What the job involves
- This position is only open to students currently enrolled in a co-op program through their university. The term will run from July to December 2026 and the successful candidates will be expected to work in-office five days a week
- Our Strategy Team is dedicated to creating outcome-driven strategies and industry best practices for our customers and prospective customers. We push the boundaries of influencer marketing by leveraging data-driven insights, creative ideation, and deep industry expertise
- As an Influencer Marketing Strategy Co-op, you’ll work closely with our Strategy team to maximize campaign success for our clients while contributing to the evolution of the influencer marketing industry. This role is ideal for someone looking to gain hands-on experience in a fast-growing, highly competitive space
- Collaborate with Later’s Strategy team to assist with the development of innovative influencer marketing strategies for current and prospective customers
- Assist in identifying creators aligned with customer goals and present recommendations to clients
- Assist the Strategy team in developing proposal presentations that will be used for both current customers and future clients
- Assist the strategy team by developing best-in-class templates and playbooks that will be used across the company to standardize and enhance influencer marketing strategies
- Gain hands-on experience in setting up and managing influencer marketing campaigns within the Later Influence platform
- Analyze campaign performance and contribute to data-driven strategy recommendations
- Work alongside the Strategy team to brainstorm fresh, creative ideas for influencer marketing campaigns and develop compelling proposals for clients
- Provide strategic support across partners and customers as needed, contributing to various projects that advance Later’s influencer marketing expertise
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
Now, the company is entering an exciting new chapter with updates designed to help marketers and creators stay ahead of what's next in social. The platform now offers enhanced analytics, improved collaboration tools, expanded support for platforms like Threads and Snapchat, and smarter insights through innovations such as Future Trends. These developments show Later's commitment to making social media management more intuitive, data-driven, and impactful so brands and creators can build stronger connections and lead the next era in social storytelling.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Learning & development opportunities
- Market competitive compensation
- Hybrid work environment
- Flexible paid time off
- Competitive healthcare benefits
Company HQ
Government Center, Boston, MA
Leadership
Scott Sutton
(CEO)Scott joined lAter in 2023 as COO, becoming CEO in 2024. Previously, he spent 4 years at ZoomInfo, joining as VP of Revenue Operations before becoming Senior VP of Operations and then CBO.
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