Director Performance Marketing, Enfuce
+ Stock Options Program
Card issuing and processing solutions
Open for applications
Card issuing and processing solutions
101-200 employees
Open for applications
+ Stock Options Program
101-200 employees
Company mission
To bring together the brightest mind and best technology to drive meaningful change in the world.
Role
Who you are
- 10+ years in B2B marketing, with at least 5+ years leading performance marketing / demand generation functions in fintech, SaaS or other complex enterprise sales environments
- Proven track record of owning and delivering pipeline targets (marketing-sourced) for both enterprise and mid-market segments
- Strong experience owning and optimising websites as a demand engine from SEO and UX to CRO and content performance
- Demonstrable success in scaling paid media programs across search, social, ABM, and programmatic channels with clear ROI
- Experience running database marketing programs (segmentation, lead nurturing, intent-driven plays, multi-touch campaigns) using marketing automation and CRM systems
- Solid exposure to long, complex B2B sales cycles (9–18 months), with a proven ability to build multi-channel campaigns that nurture accounts and accelerate deals
- Track record in building and leading teams hiring, mentoring, and scaling high-achieving performance marketing talent
- Experience working in high-growth environments (scale-ups or fast-growing SaaS/fintech firms)
What the job involves
- At Enfuce, we believe B2B marketing should be bold, creative, and purposeful and above all, drive measurable business impact
- That means building a strong, predictable pipeline and ensuring excellent conversion
- This is where you come in
- As Director of Performance Marketing, you’ll be the architect and driver of Enfuce’s digital growth engine
- You’ll set the vision, lead execution, and continuously optimise the programs that fuel our enterprise and mid-market pipeline
- From our website to paid media, from integrated campaigns to database marketing, you’ll ensure every channel performs as a scalable and reliable source of opportunity
- This role requires both strategic oversight and hands-on leadership
- You’ll enhance existing channels, introduce new levers for growth, and lead a team dedicated to driving measurable demand impact across the full funnel
- Own the strategy and execution across the website and all paid / digital performance channels to deliver & nurture the required marketing-sourced pipeline across enterprise and mid-market
- Build a mentor and scale a team of high-achieving performance marketing experts to fuel the Enfuce growth ambitions
- Current team of 1 FTE + 1 freelancer, with scope to grow to 4 FTE in short- to midterm
- Take full accountability for the Enfuce website as a core demand engine. From user experience and conversion rate optimisation to SEO, content performance, and analytics, working in close partnership with all relevant stakeholders from brand, solution marketing, partnerships sales and beyond
- Work closely with the Enfuce brand team on ensuring that the website experience is a great representation of the Enfuce brand, bringing it to life in a digital context
- Own paid digital channels (search, social, retargeting, programmatic, syndication, ABM campaigns) with a focus on ROI and scalability
- Own strategy and execution for database-driven campaigns. leveraging segmentation, lead nurturing, intent data, and marketing automation to maximise engagement and conversion across the funnel
- Partner with Marketing Ops to track funnel performance, pipeline contribution, and marketing ROI continuously optimising conversion across awareness, nurture, and sales-ready stages
- Drive a culture of experimentation in both paid and owned channels, piloting new formats, technologies, and tactics
- Manage external agencies, contractors, and tech stack tools to scale & impact delivery
- High autonomy & ownership: We give you the freedom to own your work and trust you to make the best decisions for your projects
- Top-tier talent: Join a team of industry experts and highly skilled professionals who are as passionate as you are about innovation
- Unlimited growth potential: We support your ambition with plenty of room for personal and professional growth within the company
- A supportive culture: You’ll be part of a team that encourages, motivates, and celebrates success together
Our take
The rise of open banking has allowed fintechs to provide more personalised customer experiences, but setting up these systems requires specialists. It can also be difficult for smaller companies to provide more simple services such as fast card issuing and payments, reducing their ability to compete with other financial services.
Enfuce provides card issuing and payment services, helping clients to launch feature-rich payment cards that are secure, compliant, and quick to deploy. The company also helps businesses set up open banking systems, allowing customers to share their financial data to facilitate the creation of personalised financial tools.
Whilst many companies provide cards and open banking financial tools, this often requires complimentary infrastructure and software engineers - resources that many businesses are unable to access. Enfuce has been smart to offer a suite that allows any business to rapidly deploy cards and financial services, and continues to forge impressive partnerships as it doubles down on this core goal.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Nov 2023
$9.3m
LATE VC
Dec 2021
$52.3m
SERIES C
Total funding: $81.5m
Company benefits
- Extended healthcare and insurance: We offer occupational healthcare and well-being programmes in all locations, including mental well-being coaching. The specific programmes might vary depending on your location
- Flexible paid time off: We offer a flexible paid time off policy, providing up to 5 weeks of annual vacation days and paid family leave (subject to country regulations). Additionally, you can benefit from hybrid or remote work options, promoting a healthy work-life balance
- Regular fun with your team: To spend other than work-related time with your teammates, you get a team activity budget for three quarters a year. The fourth quarter is reserved for a company-wide event
- Individual learning budget: You get a yearly learning budget to use for courses and other relevant learning opportunities that help you develop your skills
Company HQ
Espoo
Leadership
Denise Johansson
(Co-Founder & Co-CEO)Experience as Head of Project Management for Aktia. Banking Specialist, Head of SWIFT Service Bureau, and Project and Business Manager for Crosskey from 2007 to 2016.
Monika Liikamaa
(Co-Founder & Co-CEO)Director of Crosskey Banking Solutions from 2011 to 2016. Experience as Director of Cards and Payments for Aktia.
William Ekström
(Co-Founder & Chief Architect)Developer for Opera Software form 2002 to 2008. Developer, Application Manager, Business Development Manager, and Lead Architect for Crosskey Banking Solutions from 2008 to 2016.
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