Technical Marketer Manager, Red Points

• We seek a candidate with proficiency in marketing technologies, data analysis, problem-solving, and effective communication
• Bachelor’s degree, Advertising, Marketing, Business Administration, or a related field
• 3+ years of experience in marketing analytics, business analytics, statistics, or a related field
• Experience with Salesforce or similar CRM
• Strong Excel or Google Spreadsheets skills and knowledge
• Strong HTML, CSS & CMS (WordPress) knowledge is required
• Customer-centric approach. You understand segmentation, personas, and their challenges
• Advanced skills in web analytics and data visualization
• You are comfortable in the quantitative and qualitative worlds
• Expertise in data analysis, reporting, and confidence in articulating key actionable insights
• Ability to work autonomously and in a team-oriented, collaborative environment
• Strong influencing and facilitation skills required – must be comfortable stepping into areas where role clarity may be lacking and take charge and communicate the overall objective
• Desire to work in a fast-growing SaaS company

Desirable

• The Technical Marketer role is centered on marketing technology strategies, system and web implementation and optimization, and data analysis to gauge campaign effectiveness and provide actionable insights for strategy enhancement
• Analyze prior marketing campaign effectiveness, help develop an efficient media mix, and improve our acquisition model
• Continuously test and optimize website elements, including landing pages and forms
• Develop and execute marketing technology strategies, oversee implementation, and optimization of marketing systems
• Help develop lead generation plans with targets, measures, and objectives
• Own the measurement and reporting of our marketing stack, including web analytics, ad platforms, and CRM data
• Knowledge of marketing technologies: experience working with marketing technology stacks, such as analytics tools (e.g., Google Analytics), marketing automation tools (e.g., HubSpot), and CRM (e.g., Salesforce)
• Understanding of data and analytics: ability to analyze and interpret data, design and implement tracking and attribution models, and provide insights to optimize marketing campaigns
• Strong communication skills: The ability to communicate complex technical concepts to both technical and non-technical stakeholders
• Strong project management skills: The ability to manage multiple projects simultaneously and prioritize tasks effectively is critical in marketing engineering