Senior Product Marketing Manager, Cleo AI
+ Equity
More information about location
AI personal finance assistant
Posted today
AI personal finance assistant
201-500 employees
Posted today
+ Equity
More information about location
201-500 employees
Company mission
To change the world’s relationship with money.
Role
Who you are
- If you’re a customer-obsessed, storytelling-driven Product Marketing Manager, this is your opportunity to drive real impact and elevate a high-growth, AI-powered product
- As Cleo’s market is the US, experience of the American market is required
- 6+ years of product marketing experience in fast-paced, high-growth B2C tech environments
- A natural storyteller and strategic thinker, able to craft compelling narratives that bring complex AI-driven products to life - and make people care
- Demonstrated experience launching and scaling products from 0→1, with strong instincts for what resonates with users
- A creative spark and bold thinking. You don’t just execute GTM playbooks, you reimagine them. You see problems from unexpected angles and turn constraints into inspiration
- Demonstrated success driving cross-functional alignment between Product, Marketing, and Engineering
- Highly data-literate, using both qualitative and quantitative insights to inform strategy
- Customer-obsessed, curious, and unafraid to challenge assumptions
- Understanding of or exposure to the US consumer market is required
- Fintech or AI product experience is a strong plus
- Expanding into new markets a strong plus
- Comfortable operating in ambiguity and driven by impact
What the job involves
- You’ll be a generalist Sr. PMM for Cleo’s rapidly evolving product experiences, touching AI, new ventures, and international expansion
- Own end-to-end go-to-market for AI-driven features, from early-stage concepting to scaled growth and maturity
- Develop clear, compelling messaging and positioning that connects with our audience emotionally and functionally - rooted in insight and differentiated by brand
- Design and execute channel strategies and large-scale launch tactics from scratch, whether it’s a major new feature rollout or a market-defining innovation
- Apply best-in-class GTM principles across lifecycle, performance, brand, in-app, and owned content channels, ensuring strategic consistency while tailoring for impact
- Collaborate closely with product, growth, and creative to drive coordinated execution that resonates across the full customer journey
- Orchestrate multiple squads across product, engineering, research, creative, CRM, performance marketing, and commercial
- Act as the connective tissue across teams - driving clarity, unlocking progress, and pushing work through the last 10%
- Influence at all levels of the organization, from PMs and designers to senior leadership
- Write excellent strategy and creative briefs that help cross-functional partners do their best work - clear, inspiring, and insight-driven
- Collaborate with our Creative Studio to craft high-impact educational and storytelling assets—from in-app flows to videos and launch moments
- Develop educational, engaging, and bold content that explains complex features in simple, human terms
- Write and co-create everything from positioning frameworks to user-facing copy that inspires action
- Deeply understand our US-based audience’s money habits, needs, and behaviors, especially across savings, habit-building, and new bet spaces
- Lead market research, whitespace exploration, and competitive analysis to fuel product strategy and differentiation
- Be the go-to expert on where we win, where we don't, and why
- Use data and experimentation to identify what’s working, what’s not, and where the next opportunity lies
- Partner with lifecycle and performance marketing teams to drive adoption, engagement, and long-term retention
- Define campaign KPIs and measurement frameworks to track effectiveness and incremental growth
Application process
- 30 minute initial call with the Talent team to assess your suitability for the role
- 30 minute problem solving case that will delve into your commercial mindset & analytical ability
- 45 minute conversational deep-dive with our Product Marketing Director
- Take home task - reviewed by our Product Marketing Director
- A bar raiser interview to delve into your experience & career history
Salary benchmarks
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- Learning and development
- Mental health support
- Agile working
Company values
- Make it Happen
- No bullsh*t
- Learn at Speed
- Bring Good Vibes
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo AI
Annie Jackson (Head of Talent )
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
- Check out our 2022 Diversity and Inclusion report, here: https://web.meetcleo.com/blog/cleo-diversity-equity-and-inclusion-report-2022
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