Senior Brand & Content Manager, Taskrabbit

• 7+ years of experience in content strategy, brand marketing, or editorial roles
• Strong strategic thinker with the ability to translate brand positioning into actionable content systems
• Experience managing cross-channel content (social, video, CRM, PR, or editorial)
• Proven ability to build and scale content programs, not just execute campaigns
• Deep understanding of how content performs across platforms (YouTube, Instagram, TikTok, etc.)
• Experience working cross-functionally with creative, growth, and product teams
• Strong storytelling instincts with a balance of creative taste and analytical rigor
• Comfortable operating in a fast-paced environment and building new systems from the ground up
• Experience building messaging architecture / message maps that multiple teams can consistently execute against
• A track record of originating campaign ideas (not just briefing them); can point to concepts they conceived and got greenlit
• Quick thinker who is comfortable presenting rough concepts to leadership and iterating in the room

Desirable

• We are looking for a Sr. Manager, Brand & Content to help build and scale Taskrabbit’s brand and content engine
• This role will play a critical part in shaping how Taskrabbit shows up to clients, Taskers, partners marketing across channels, translating our brand platform into a cohesive, always-on content system that drives awareness, engagement, and long-term demand
• This is more than a traditional content role. You will define what we say, how often we show up, and how our narrative comes to life across marketing channels
• You will work cross-functionally with Creative, PR, Social, Growth, CRM, SEO, and regional teams to ensure we are delivering consistent, high-quality storytelling that resonates with our audiences and supports business growth
• This role sits at the center of Taskrabbit’s next phase of growth. As we invest in building a scalable brand and a cross-channel content engine, this person will help define how we show up in the world—ensuring we are not just driving demand, but building a brand customers recognize, trust, and choose over time
• Develop and evolve Taskrabbit’s global content strategy and editorial calendar, anchored in brand positioning, key service category insights, and life moments
• Define clear content pillars, including tone, proof-point hierarchy, and "when to lead with what" guidelines, that balance functional authority with emotional storytelling
• Translate the brand platform into a scalable content system across channels, audiences, and target demographics
• Ensure content is consistent, connected, and reinforcing a unified narrative
• Translate brand positioning into a full messaging hierarchy including core narrative, category-level proof points, audience-specific value props (Client vs. Tasker vs. Partner, by category and life moment) so all teams are pulling from the same architecture
• Own the message map as a living document; as new categories, markets, or partnerships (IKEA, Wayfair) come online, extend the architecture for teams to leverage
• Partner with channel leads to adapt content for platform-specific formats and audiences, maintaining always-on content programming
• Partner with SEO/AEO teams to align content strategy with high-intent search and AI discovery opportunities; ensure content supports both human engagement and structured, search-friendly formats
• Develop and manage end-to-end process for larger campaigns and brand moments
• Generate campaign concepts: bring point-of-view ideas to Brand Marketing and Creative leadership rooted in cultural moments, category insights, or customer triggers
• Prototype and pitch multiple campaign directions per quarter (a hook, a proof point, a channel plan), shortening the gap between "we should say something about X" and an executable brief
• Work closely with Creative to brief and develop content formats that can scale (video, social, editorial, etc.)
• Help define repeatable formats and systems that enable high-quality, high-volume output
• Contribute to evolving AI-enabled creative workflows to increase efficiency and speed
• Define success metrics for content strategy and identify opportunities to improve efficiency, scale what works, and evolve what doesn’t
• Analyze performance across channels and continuously refine content strategy based on insights and evolving business needs