Senior Business Analyst, Babylist
AI & Automation
$147.3-176.8k
Offers equity and bonus
Online universal baby registry
Be an early applicant
Online universal baby registry
1001+ employees
Be an early applicant
$147.3-176.8k
Offers equity and bonus
1001+ employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- 8+ years in business analysis, process improvement, or systems design, with a track record of leading end-to-end process discovery across multiple business functions
- You have deep experience translating ambiguous, real-world workflows into structured artifacts (BRDs, process maps, or equivalent) that both business stakeholders and technical teams can act on
- You’ve worked on AI or automation-driven initiatives, with a clear understanding of where LLMs are effective, where they break, and how to design around those constraints
- You have hands-on experience with LLM platforms or AI tools (Claude, OpenAI, Gemini, or similar) and understand how to use them to explore, test, and refine workflows
- You’re familiar with prompt engineering concepts, including structuring inputs, controlling outputs, and designing for consistency in LLM behavior
- You understand how AI systems operate in production, including RAG (retrieval-augmented generation), tool/function calling, or multi-agent workflows, at a practical level
- You have experience defining decision logic, exception handling, and edge cases in a way that holds up beyond ideal scenarios
- You’ve written or contributed to evaluation frameworks (evals) for AI-powered workflows, including defining what “good” looks like and how to measure model performance
- You’re a strong cross-functional partner, comfortable going deep with business teams to understand how they actually work and translating that into clear, buildable specifications
- You communicate with clarity and structure, producing artifacts that drive decisions — not just documentation that sits unused
- You’re comfortable operating in ambiguous, fast-moving environments, where you’re expected to create structure rather than follow it
- You’re genuinely excited about what AI can do — and you actively use it in your work to explore problems, test ideas, and improve how workflows are designed
What the job involves
- Babylist is looking for a Senior Business Analyst, AI & Automation to help define how we operate today — and how we evolve through AI agents, LLM-powered workflows, and intelligent automation
- This is a true 0→1 role at a company leaning fully into what AI makes possible
- Every team already uses tools like Claude daily, and this role helps turn that into durable, system-level workflows
- Your focus is understanding how work actually gets done
- Where decisions happen
- Where things break down
- Where time is spent on work that shouldn’t require human effort
- You’ll take messy, real-world processes and turn them into structured, AI-ready specifications — the kind that LLM-powered systems and agents can reliably execute
- This is not a role where you inherit clean systems or operate at a distance
- You’ll be dropped into ambiguous workflows across the business and expected to create clarity from scratch
- Lead end-to-end process discovery across key business areas, uncovering how work actually happens and where AI-driven automation creates the most leverage
- Design and document current- and future-state workflows that clearly define intent, decision points, and system behavior in formats both humans and AI agents can act on
- Identify and prioritize AI and automation opportunities based on business impact, data availability, and operational constraints
- Define AI-ready process specifications, including intents, decision logic, context design, tool definitions, retrieval strategies, human-in-the-loop steps, escalation paths, and guardrails
- Translate process insights into clear, structured artifacts (process flows, BRDs, prompt specs, analysis summaries) that stakeholders can align on and engineering can build from
- Partner closely with the AI enablement team and engineering to align process design with system architecture, model constraints, and data quality requirements
- Establish success metrics for AI-powered workflows, including evaluation frameworks, observability requirements, and Responsible AI considerations
- Support UAT readiness and rollout, ensuring workflows account for real-world edge cases, failure modes, and user behavior
- Drive continuous improvement by incorporating operational feedback, user corrections, and model performance signals to refine workflows and prompts over time
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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