Director of Lifecycle Marketing, GoGuardian
$175-200k
+ Bonuses, and an employee stock option plan
Ed-Tech software for K-12 schools
Open for applications
Ed-Tech software for K-12 schools
201-500 employees
Open for applications
$175-200k
+ Bonuses, and an employee stock option plan
201-500 employees
Company mission
To transform education by helping schools implement, manage and understand technology.
Role
Who you are
- The GoGuardian marketing team is seeking an experienced and passionate Director of Lifecycle Marketing to join our team
- We are looking for someone with a deep understanding of lifecycle marketing and customer advocacy programs, with a minimum of 10 years of relevant experience
- 10+ years of experience in lifecycle marketing, or related roles, preferable within the education technology or SaaS industries
- Proven track record of developing and executing successful lifecycle marketing strategies and programs that drive customer onboarding, implementation, usage, and advocacy
- Excellent analytical skills, with the ability to leverage data and insights to make informed decisions and drive marketing effectiveness
- Exceptional leadership and management skills, with a demonstrated ability to lead and inspire cross-functional teams
- Excellent communication and interpersonal skills, with the ability to build strong relationships with customers, stakeholders, and influencers
- Passionate about delivering exceptional customer experiences and driven to continuously improve customer satisfaction
- Demonstrated alignment with GoGuardian’s customer value of “Think Customer First” and a commitment to putting customers at the center of every decision and action
- Exceptional communication skills, both written and verbal, with the ability to effectively present ideas and influence stakeholders
- Excellent leadership and management skills, with the ability to motivate and inspire a team
- Self motivated, proactive, and able to thrive in a fast-paced, dynamic environment
- Eager to take initiative in a fast-paced, ever-changing, dynamic environment
- Fueled by the opportunity to truly impact the education landscape
- Something else? Tell us! We want to learn more about you…
What the job involves
- In this role, you will play a pivotal role in shaping and executing our strategies and programs to support our customer’s experiences throughout their lifecycle with our 7 products and designing industry-leading content that showcase our products as solutions to our customer needs
- This leader will own goals across onboarding and implementation of our products, support effective use of our products to meet our customer’s needs, and foster customer advocacy
- Map our customer journeys across our seven product portfolio and their associated personas and collaborate cross-functionally to design program strategies to connect with our customer in the right place, at the right time, with the right message
- Define key performance indicators (KPIs) and metrics to measure the effectiveness and impact of lifecycle marketing programs, and provide regular reports and insights to senior leadership
- Design and implement multi-channel lifecycle programs that maximize customer onboarding, drive product usage and satisfaction, nurture customer loyalty, and establish referral programs
- Refine our content marketing strategy to proactively communicate our POV across key narratives pertinent to our category and build content to communicate our products as solutions across channels and asset types
- Build a pipeline of customer stories to showcase their successes across the 7-product portfolio and develop and publish across owned channels
- Collaborate with cross-functional teams, including Sales, Product, and Customer Success to ensure alignment in lifecycle and content marketing strategies and message points
- Build and nurture relationships with key customers, influencers, and advocates to drive customer loyalty and advocacy
- Champion the customer-centric mindset within the organization and ensure that the customer is at the center of every decision and action
- Stay up-to-date with industry trends, emerging technologies, and best practices in customer marketing, and proactively apply relevant knowledge to drive innovation and improvement
- Build and mentor a high-performing team, providing guidance, support and professional development opportunities
- Partner cross-functionally to influence key strategies with stakeholders across the company
Our take
GoGuardian provides filtering, classroom engagement and mental health tools for educators. This supports better classroom management, student engagement and online safety - without users having to rely on multiple platforms.
Among GoGuardian's product capabilities, users will find real-time monitoring for students' device screens, a feature to identify at-risk students and the 2024-launched single click tutoring support. The major questioning of the suite surrounds how student safety and privacy remain balanced, which is a challenge the company must continue to face.
Millions of students across over thousands of US school districts are served by GoGuardian's software. With schools increasingly turning towards digital education systems, the company is well-positioned to expand its services.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2021
$200m
GROWTH EQUITY VC
Apr 2014
$0.2m
ANGEL
Total funding: $200.2m
Company benefits
- Health insurance: 90% for you (100% HMO) and 50% for your dependents
- 401(k) retirement savings plan with company match
- Comprehensive time-off package, including flexible time off, sick time, 13 company holidays, quarterly wellness days, and a paid year-end holiday break
- 24 hours and 7 days a week, free confidential services include personal coaching, counseling, self-care apps, and much more!
- Employee stock option
- Company-supported growth
- Paid parental leave for up to 14 weeks
- Company paid short and long-term disability
- A fertility and adoption program to help you support your family needs
- Relax, recharge, and refresh with weekly yoga classes and guided meditation
Company values
- Engage with courage - Move the business forward by being fearless, speaking up, and challenging convention
- Think Customers First - Put customers at the center of every decision and continuously seek ways to positively impact their experience—whether serving them directly or indirectly
- Seek Solutions Together - Collaborate as a unified team working toward common goals, combining diverse viewpoints and relevant data to make informed decisions that solve business challenges
- Commit with accountability - Hold ourselves to the highest possible standards, own our words and actions, and fulfill our promises
- Experiment and learn - Embrace a growth mindset by taking chances, testing new ideas, and failing fast to innovate
- Advocate for All - Seek to understand our colleagues’ experiences, serve as an ally, strive to work with others who share our principles, and aim to achieve equitable outcomes that support all learners
Company HQ
El Segundo, CA
Articles
Leadership
Advait Shinde
(Co-Founder & Chair)Worked at Google as an engineer, helping to launch key products such as Google Pay (formerly Google Wallet). Co-founded GoGuardian as CTO in 2014, becoming CEO in 2017 and Chair in 2024.
Rich Preece
(CEO)Previously COO at LegalZoom, SVP and US GM of QuickBooks by Intuit, and Senior Marketing Manager for the Chicago Association of Direct Marketing.
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