Content Marketer, Caldera

• We’re seeking a versatile and creative Content Marketer who can craft high-quality short- and long-form content
• Experience consistently publishing impactful and engaging written content on the internet
• Exceptional and proven researching and editing skills
• Ability to work with data and incorporate it into stories
• Experience in cryptocurrency/web3 industries
• Self-starter and the ability to follow your nose with a genuine interest and passion for emerging technologies
• Relationship builder, with the ability to easily and quickly establish credibility and rapport with key stakeholders

Desirable

• This role is in the Marketing team supporting the growth of Caldera’s brand, ecosystem, clients and developer tools
• In this role, you will work directly with the Head of Marketing to execute Caldera’s content strategy, producing blogs, newsletters, and product marketing materials while supporting our social media team
• You’ll collaborate cross-functionally with product, BD and marketing teams to ensure our messaging resonates with our community, clients, partners, and the broader ecosystem
• Content Creation
• Write and publish original, well-researched content weekly, covering product updates, ecosystem highlights, and educational pieces
• Produce a high-quality bi-weekly newsletter to engage and inform our audience
• Collaborate on social media content, including threads and short-form posts
• Product Marketing
• Create compelling materials for product launches, updates, and announcements
• Translate complex technical concepts into accessible and engaging content for non-technical audiences
• Ecosystem Engagement
• Highlight Caldera’s partnerships, ecosystem activities, and industry impact through engaging narratives
• Support speaker applications and thought leadership initiatives by helping us craft persuasive and impactful submissions
• Cross-functional Collaboration
• Work closely with the marketing, product, BD and growth teams to align strategy with broader goals
• Ensure consistency in messaging and tone across all platforms
• Keep on the pulse of the latest narratives and technical developments in the crypto and blockchain industry

• Take a complex topic or concept and break it down into a clear, simple explanation in 400 words or less
• Submit your explanation in the Additional links / info field in the application form