Creative Strategist, Cocunat
Office located in Sant Gervasi, Barcelona
Natural cosmetics brand
Open for applications
Natural cosmetics brand
21-100 employees
Open for applications
Office located in Sant Gervasi, Barcelona
21-100 employees
Company mission
To disrupt the cosmetics sector by giving the consumer the power to change the industry and make it healthier, more sustainable and safer.
Role
Who you are
- Do you enjoy creating digital campaigns? Are you passionate about creative and strategic copywriting? Would you like to work in the Cosmetics sector? Do you like working in a dynamic and open environment?
- +2 years previous experience in paid ads creative strategy, ideally in e-commerce or cosmetic/beauty brands
- Advanced knowledge of Meta Ads and TikTok Ads (understand what works and why)
- Ability to develop creative angles, storytelling and disruptive approaches in conversion ads
- Experience in data analysis and key paid media metrics
- Knowledge of trends in UGC (User Generated Content) and experience collaborating with content creators
- Ability to create clear and effective briefs for design and production teams
- Experience in A/B testing and optimization of ads based on results
- Growth hacker mindset: obsession with iterating and scaling campaigns with data-driven creativity
- Experience with innovative tools in creative ad management, such as VidMob, Pencil, CreativeX or AI platforms for content generation and performance analysis will be valued
- High level of spoken and written Spanish and English. German is a plus. Other language skills will also be valued
What the job involves
- COCUNAT is looking for a SENIOR CREATIVE STRATEGIST to join our marketing team in Barcelona
- Design content strategies for ads on Meta and TikTok, aligned with brand conversion and positioning objectives
- Conceptualize new creative angles, messages and approaches to continuously test
- Develop clear briefs for the creative team, ensuring the execution of high-impact ideas
- Understand the target audience of each product and coordinate with the influencer team to find UGC profiles that fit the brand and ensure the generation of quality content to meet the brief's needs
- Review ad performance in collaboration with the Media Buyers team to extract insights and continuously improve key KPIs
- Implement an A/B testing approach to formats, copy and visual styles
- Analysis and reporting of results
- Stay up-to-date with TikTok and Meta Ads trends, ensuring that COCUNAT always innovates with the most effective formats
- Research the competition and other sectors to identify creative opportunities in different markets
- Coordinate with the design, content and influencer teams to ensure content quality and consistency
- Participate in brainstorming sessions to generate new ideas
- Management of external production and design agencies
Our take
Cocunat is an online cosmetics store specialising in sustainable, natural products crafted through cutting-edge research and development. Pioneering the "TOXIC FREE" ethos, the company is committed to empowering consumers with knowledge about the ingredients they're applying to their skin, thereby championing safer beauty practices.
Offering a diverse range of products available for individual purchase (and embracing the subscription box trend with a monthly option), Cocunat caters to various preferences and lifestyles. Boasting accolades from numerous Beauty Awards and earning glowing reviews on platforms like Trustpilot, Cocunat has garnered widespread recognition and acclaim from both industry experts and satisfied customers.
Having opened a small number of brick and mortar stores in Spain, the company is looking to expand this footprint into the US through multibrand retailers. With a steadfast commitment to sustainability, transparency, and efficacy, Cocunat continues to redefine the standards of beauty commerce. In doing so, it sets a precedent for conscientious consumption and fosters a community dedicated to holistic well-being.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2025
$1.1m
LATE VC
May 2022
$2.2m
CONVERTIBLE
Total funding: $9.8m
Company benefits
- Flexible schedule and the possibility to work from home
- Product discounts
- Free coffee and chocolate
- Fresh fruits every week
- Talented, committed and supportive teammates
- International environment (more than 10 nationalities)
- Casual & pet-friendly office environment
- Budget for training, certifications and team building activities
- No politics or bureaucracy
- Office based in Barcelona city center, Sant Gervasi
Company HQ
Sant Gervasi - la Bonanova, Barcelona, Spain
Leadership
Sara Werner
(Co-Founder & CEO)Previously CEO at Nosotras.com, with experience in Marketing and Sales.
Ignasi Faus
(Co-Founder)Former R&D Manager at Schibsted Classified Media, and Chief Innovation Officer at Akamon Entertainment. Worked in User Experience at Microsoft.
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