CRM Associate, Skylight

• 1-3 years of CRM, email, or digital marketing experience
• Strong analytical skills with proficiency in Excel or Google Sheets
• Understanding of customer segmentation and lifecycle marketing strategies
• Detail-oriented with strong organizational and time-management skills
• Comfortable working in a fast-paced, performance-driven environment

Desirable

• We’re looking for a creative and detail-oriented CRM Associate to help bring our lifecycle marketing programs to life across Email, SMS, Referral, in-app messaging, and other CRM channels
• In this role, you’ll play a key part in shaping how we communicate with our customers, from brainstorming campaign ideas to ensuring every message is delivered seamlessly and performs at a high level
• You’ll support the planning and execution of weekly campaigns, including briefing creative, building and scheduling emails and SMS, launching surveys, supporting DTC promotions, and contributing to ongoing testing and optimization efforts
• This role is ideal for someone who enjoys both strategy and execution, someone who can think creatively about customer engagement while also managing the details that ensure campaigns run smoothly
• Working cross-functionally with marketing, creative, and product teams, you’ll help build thoughtful customer journeys that deliver the right message at the right time. You’ll also help ensure our campaigns follow industry best practices and meet all relevant regulatory and marketing standards
• Above all, you’ll help create meaningful customer experiences that drive engagement, retention, and growth
• Maintain a monthly CRM calendar based on seasonality, promotions, launches, etc
• Build, deploy, and optimize Email and SMS campaigns within our marketing platforms
• Support automated lifecycle flows including welcome, cart and browse abandonment, refer-a-friend communications, and more
• Segment audiences based on behavior, purchase history, and engagement data to drive personalization
• Conduct A/B testing on subject lines, creative, timing, and messaging to improve performance
• Monitor KPIs including open rate, CTR, CVR, and revenue attribution
• Partner with Creative, Brand, and Product teams to align campaign messaging with site experience and product or feature launches
• Maintain CRM database hygiene and ensure compliance with data privacy regulations
• Prepare weekly and monthly performance reports with actionable insights
• Hours: 20 hours per week

• Pay: $50-60/hour