CRM Specialist, Gopuff
+ RSUs
Food, alcohol, and daily essentials delivery service
Be an early applicant
Food, alcohol, and daily essentials delivery service
1001+ employees
Be an early applicant
+ RSUs
1001+ employees
Company mission
To deliver food, drink, supplies, and essentials to customers' doorsteps, safely and quickly.
Role
Who you are
- 2–4 years’ experience in CRM, email, or digital marketing (e-commerce, retail or quick commerce preferred)
- Hands-on experience with CRM platforms (e.g. Braze, Klaviyo, Customer.io)
- Confidence working with data to segment audiences and evaluate campaign performance
- Strong attention to detail and the ability to juggle multiple priorities in a fast-paced environment
- A commercial mindset and genuine interest in improving key business KPIs
- Excellent written communication and collaboration skills
- Basic HTML/CSS skills for email formatting tweaks
- Experience with A/B testing and customer journey optimisation
- Familiarity with data tools like Looker or Tableau
- A creative eye for copy and content that connects with customers
What the job involves
- Gopuff is on a mission to become the go-to platform for instant delivery of everyday essentials, and our CRM team plays a key role in making that happen.
- We’re looking for a commercially-minded, technically capable CRM Specialist to help drive customer engagement, retention, and lifetime value through smart, data-driven campaigns
- You’ll support the end-to-end execution of multi-channel CRM activity (email, push, in-app), working closely with growth, trading, and analytics to make every message count
- If you’re a high-performer who thrives in fast-paced, high-impact environments, this is your chance to build, innovate, and leave a lasting mark on one of the most disruptive industries in the world
- Deliver multi-channel CRM campaigns (email, push, in-app) from planning and segmentation through to execution, QA and reporting
- Use customer and behavioural data to personalise messaging and optimise customer journeys across different lifecycle stages (e.g. new, returning, lapsed)
- Collaborate with commercial and category teams to align CRM with key trading moments and promotions
- Build and optimise automated journeys using decision splits, delays, entry/exit criteria, and dynamic content
- Write engaging, on-brand copy that speaks to different customer segments and improves engagement
- Support A/B testing and experimentation to improve performance metrics like open, click-through, and conversion rates
- Monitor campaign results, generate insights and share learnings to inform strategy and future campaigns
- Support the CRM Lead in testing and implementing new CRM features and automation improvements
Salary benchmarks
Our take
Gopuff was an early player in the last-mile delivery space, offering consumers access to a wide range of consumer goods (including food and alcohol) with delivery in ~30 minutes through its network of micro fulfillment centers, from which a fleet of drivers pick up and drop off orders.
Gopuff currently operates in over 1,000 cities and is adding more. The company has made several strategic acquisitions to charge its growth – including UKs Fancy and Dija, and US BevMo!. However, the company faces increased competition on all sides, from Getir (who recently acquired Gorillas), Glovo, and Zapp, as well as high operating costs.
The company has added a range of new capabilities to its platform, launching features to eliminate former pain points by including advance order scheduling, gifting, and in-store pickup. After abandoning plans to IPO in mid-2022, it is focusing back on profitability, though the company has faced some scrutiny over its methods and has had to search further afield for funding at a time when venture capital is scarce. Regardless, Gopuff is well set to remain a major player in the market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Dec 2021
$1.5bn
CONVERTIBLE
Jul 2021
$1bn
SERIES H
Total funding: $5.0bn
Company benefits
- Gopuff employee discount
- Career growth opportunities
- Internal rewards programs
- Annual performance appraisal and bonus
- Equity program
Company HQ
Northern Liberties, Philadelphia, PA
Leadership
Yakir Gola
(Co-CEO & Co-Founder)Founded GoPuff whilst studying at Drexel University.
Rafael Ilishayev
(Co-CEO & Co-Founder)Rafael studied at Drexel University with Yakir, where they co-founded Gopuff together in October 2013, and have been co-CEOs since.
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