Inbound Optimization Lead, Okta
Demand Generation Specialist
$103-155k
Salary only applicable to CA, CO, NY and WA
Management platform securing resources from cloud to ground
Job no longer available
Management platform securing resources from cloud to ground
1001+ employees
Job no longer available
$103-155k
Salary only applicable to CA, CO, NY and WA
1001+ employees
Company mission
To improve the connections between people and tools to make companies more productive and secure.
Role
Who you are
- Experience: 5+ years in digital marketing or inbound marketing, with a strong focus on lead generation, SEO, and campaign optimization
- Strong understanding of inbound marketing principles and best practices
- Analytical Skills: Proven ability to analyze campaign performance data, identify insights, and implement data-driven improvements
- Technical Expertise: Proficiency in reporting and analytics tools (e.g. Tableau, Google Analytics), and marketing platforms (e.g., Marketo, Salesforce)
- Strategic Thinking: Ability to conceptualize and execute strategies that drive TOFU engagement and lead conversion
- Collaboration: Strong interpersonal skills to work effectively across teams and regions
- Preferred: Experience in organic social media strategy and website performance optimization
What the job involves
- This role will be focused on strategically optimizing inbound marketing channels and tactics to attract qualified leads and drive sustainable business growth through thought leadership assets and analyst reports, as well as by partnering with digital, growth, and organic social teams to leverage and optimize inbound channels, with a strong emphasis on data analysis to continually refine and improve lead generation efforts
- We are seeking an experienced and data-driven Inbound Optimization Lead to strategically enhance our inbound marketing efforts
- This role focuses on driving lead generation with thought leadership and analyst reports, and optimizing inbound marketing channels and tactics to attract qualified leads, drive TOFU conversion, and support sustainable business growth
- As part of the Journey Optimization team within the Global Demand Generation Center, the Inbound Optimization Lead will play a pivotal role in filling the top of the funnel, ensuring a seamless customer journey, and delivering measurable impact on global campaigns
- Own the promotional plan and activation of Okta and Auth0 thought leadership assets and relevant analyst reports
- Analyze and improve global TOFU campaigns, driving engagement and filling the funnel with high quality leads
- Work with the digital team to review and optimize inbound traffic channels to attract and convert qualified leads
- Work with the growth team to implement and test web optimization strategies to improve user experience and conversion rates for global campaign resources and landing pages
- Work with the organic social team to ensure proper coverage of global campaign content, and understand organic performance and areas of opportunity
- Identify opportunities to scale successful inbound strategies across regions and campaigns, ensuring consistency and effectiveness in execution
- Share learnings and best practices globally to elevate the performance of inbound marketing efforts
- Leverage data analysis to evaluate inbound marketing channel performance and identify areas for improvement
- Help with forecasting global campaign lead volume and conversion rates across various channels and regions
- Benchmark campaign performance against industry and internal best practices to uncover opportunities for scalability and efficiency
Our take
Okta started off as an identity company where organisations, large and small, could tap into the company to have a single sign-on interface to access all cloud applications now centralised. Okta has since expanded to provide identity management at the device as well as the server level.
The new approach towards network security is increasingly based on identification and authentication, and Okta is on track to become the go-to vendor in the space. It aims to do so by developing products that enable people to access applications and other tools more smoothly and securely than ever before.
Okta has taken strides towards expansion through significant employee growth and shuffling executive leadership. The company has also made lateral moves such as tackling governance concerns, opening up new paths for revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2015
$75m
SERIES F
Jun 2014
$75m
SERIES E
Total funding: $229.3m
Company benefits
- Work from home opportunities
- Health + Wellness
- Financial Benefits
- Pay + Incentives
- Time Off
- Everyday Living
- Resources
Company HQ
The East Cut, San Francisco, CA
Leadership
Todd McKinnon
(Co-Founder & CEO)VP of Development at Salesforce.com and has nearly a decade of experience in various engineering and leadership roles at PeopleSoft.
Frederic Kerrest
(Co-Founder & Vice Chairman)Worked in Sales and Business Development at Salesforce.com, and previously co-founded high-tech consulting firm Meridian Global Solutions.
Salary benchmarks
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