Marketing Automation Specialist, insightsoftware

Salary not provided

Salesforce

Pardot

Junior and Mid level

Remote in UK

London

More information about location

Connected solutions for the office of the CFO

Job no longer available

Connected solutions for the office of the CFO

1001+ employees

B2BAnalyticsBusiness IntelligenceSaaSAccountingAutomation

Job no longer available

Salary not provided

Salesforce

Pardot

Junior and Mid level

Remote in UK

London

More information about location

1001+ employees

B2BAnalyticsBusiness IntelligenceSaaSAccountingAutomation

Company mission

To empower organizations with the financial confidence to achieve greatness.

Job

Company

Role

Who you are

The ideal candidate is someone who possesses a strong understanding of CRM and marketing automation tools, has a knack for data analysis, and thrives in a dynamic, creative problem-solving environment
Bachelor's degree in Marketing, Business, Data Science, or related field
Experience with hands on use of marketing automation tools and CRM systems
Strong analytical and problem-solving skills
Excellent communication and collaboration abilities
Detail-oriented with a focus on data accuracy and cleanliness
Ability to work in a fast-paced, dynamic environment and adapt to changing requirements
Prior experience in a B2B software company is a plus

What the job involves

We are seeking a highly motivated Marketing Automation Specialist to join our Marketing Automation team
In this role, you will be responsible for supporting marketing processes within our martech stack, including lead routing, building segmentation lists, building emails, auditing 3rd party integrations, list importing, and supporting database hygiene
Own lead routing rules and maintain automation that supports the lead lifecycle (capture, qualification, handoff)
Build and manage dynamic audience & suppression lists for marketing campaigns
Build emails using standardized templates in Pardot
Devise and execute A/B and multivariate testing across subject lines, layout, time + frequency, audience segmentation, etc
List imports & tool management
Assist the Marketing Operations team with administration and technical support for Pardot/Salesforce and associated integrations
Proactively identify & recommend process improvements in the lead lifecycle
Document marketing operations processes for internal/external audiences
Manage marketable database health: hygiene, normalization, subscription management
Actively participate in cross-functional sessions that require Marketing Operations expertise

Salary benchmarks

Our take

With a goal to support efficiency in the office of the CFO, insightsoftware delivers solutions for finance, accounting, and operations. Its extensive offerings help users turn information into insights so that they can more strategically drive the success of their organizations.

The company boasts a global footprint and a host of positive case studies from clients across industries - a clear indicator that it is doing something right. The trend towards data-led operations has no doubt helped the company grow, as more and more leaders look to streamline their operations and unlock those crucial, competitive insights.

Lately, insightsoftware has been enhancing its offerings through a list of acquisitions, integrating capabilities such as business intelligence, improved analytics and new automations. Most recently, it acquired LeaseAccelerator which enhances its lease accounting and administration solutions as well as bolstering its US presence.

Steph

Company Specialist at Welcome to the Jungle

Company

Funding (last 2 of 7 rounds)

Jul 2021

$1bn

GROWTH EQUITY VC

Nov 2017

$12m

SERIES D

Total funding: $1.1bn

Company HQ

North Raleigh, Raleigh, NC

Leadership

Michael Sullivan

(CEO, not founder)

Former CEO of Acquia. Was also the SVP and General Manager of SaaS and Information Management at Micro Focus as well as the CEO of Autonomy Protect at HP Autonomy.

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