Vice President of Marketing, ServiceNow
$260.9-300k
+ equity (when applicable) + variable/incentive compensation
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
$260.9-300k
+ equity (when applicable) + variable/incentive compensation
1001+ employees
Company mission
To transform IT to revolutionize the enterprise.
Role
Who you are
- Experience: 15+ years of relevant marketing experience, with a heavy focus on B2B cybersecurity or high-scale SaaS
- Education: BSc/MSc or MBA in Marketing, Communications, or a related technical field
- Cybersecurity: Deep expertise in the cybersecurity landscape
- Growth Mindset: Demonstrated success in building and scaling marketing functions within hyper-growth environments
- Master Storyteller: The ability to distill complex, technical AI and networking concepts into memorable, human-centric narratives
- System Thinker: A relationship builder who can connect the dots between Product, Sales, and Customer Success to create a unified market front
- Global Leader: Experience managing large, distributed teams across multiple time zones with a focus on high-velocity execution and detail
- C-Level Presence: Exceptional communication skills with the confidence to influence and advise C-level executives both internally and externally
What the job involves
- We are seeking a visionary VP Product Marketing to lead the global strategy for our industry-leading Security & Risk portfolio. In this role, you will architect our positioning and messaging, ensuring ServiceNow’s ability to secure and govern every asset and identities - IT, OT/IoT, Medical Devices, critical infrastructure, human identities, NHI, AI Agents - is clearly differentiated and communicated to the world
- You will oversee global growth plans for ServiceNow’s Security & Risk portfolio, defining our positioning and developing a differentiated narrative around our AI-powered innovation
- As a strategic partner to the executive leadership team, you will identify untapped market opportunities and leverage a deep understanding of the CISO’s and Chief Risk Officer’s pain points. Furthermore, you will collaborate closely with our Analyst Relations teams, ensuring ServiceNow maintains a dominant "Leader" position across all relevant Industry Analyst reports [Gartner, Forrester, IDC, …]
- Strategic Growth: Identify expansion opportunities within the ServiceNow portfolio, specifically targeting the convergence of Security capabilities in the Agentic era
- Differentiated Messaging: Develop high-impact messaging that articulates the ServiceNow value proposition across the entire asset attack surface, ensuring resonance with both technical buyers and C-suite executives
- Analyst Briefing: Support the strategic relationship with industry analysts, working closely with the AR teams. Deliver briefings, demos as part of evaluation cycles, and ensure our innovation roadmap and vision are accurately reflected in influential market reports
- Market Intelligence: Oversee deep-dive research into market requirements, macroeconomic trends, and the competitive landscape to keep ServiceNow two steps ahead of legacy security vendors
- Cross-Functional Synergy: Partner with Product Management, Business Unit leaders, and Sales to design the Go-to-Market strategies and resource alignment necessary to exceed ARR growth objectives
- Thought Leadership & Brand: Collaborate with brand and editorial teams to elevate storytelling, positioning the company as a leader in Security
- Content & Campaign Architecture: Design the global content strategy for product launches, demand generation, and website presence, ensuring a consistent and compelling voice
- Sales & Partner Enablement: Lead the creation of world-class enablement materials, equipping our global sales force and channel partners to win in complex, competitive environments
- Team Leadership: Provide world-class mentorship to the Product Marketing teams, managing the hiring, development, and retention of top-tier marketing talent.[
- Executive Influence: Dual reporting to the CMO of Armis and the SVP, Product Marketing of ServiceNow, act as a key member of the Marketing Executive team, bringing a product-centric lens to quarterly reviews and long-term strategic planning
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7,700 customers, including 85% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in the upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15B, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Generous family leave
- Matched donations
- Annual learning stipends
- Flexible PTO
- Competitive retirement plan
- Paid volunteer time
Company HQ
Santa Clara, CA
Salary benchmarks
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