Brand Marketing Manager, Instawork

• 3+ years of experience in brand marketing or digital marketing
• Proven experience with paid social advertising (Meta, TikTok, LinkedIn)
• Hands-on experience with YouTube marketing and connected TV platforms
• Strong project management skills with experience coordinating creative teams
• Proficiency in a marketing automation system
• Experience developing and executing brand strategy
• Content marketing experience and strategic thinking
• Strong analytical skills and comfort with performance metrics

Desirable

• We're seeking a dynamic Brand Marketing Manager to lead our brand awareness marketing efforts across digital and traditional channels. This role is perfect for a strategic marketer who thrives in a fast-paced environment and can seamlessly blend brand strategy with hands-on execution
• Plan, execute, and optimize paid social campaigns across Meta, TikTok, and LinkedIn
• Manage YouTube marketing initiatives and connected TV advertising campaigns
• Monitor campaign performance and provide data-driven recommendations for optimization
• Coordinate creative projects with our internal design team
• Manage external creative resources through Upwork and other freelance platforms
• Ensure brand consistency across all creative assets and touchpoints
• Drive overall brand strategy development and implementation
• Develop and execute content marketing strategies that align with brand objectives
• Create compelling brand narratives across multiple channels and formats
• Utilize HubSpot and Salesforce for campaign tracking and email management
• Work within Webflow for website updates and landing page creation
• Maintain brand presence across all digital platforms
• Employment Type: 6 month Contract