Director of Product Marketing, Samba TV
$170-190k
Data & measurement for smarts TVs
Be an early applicant
Data & measurement for smarts TVs
201-500 employees
Be an early applicant
$170-190k
201-500 employees
Company mission
To create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Role
Who you are
- 5–8 years of product marketing experience in Adtech, Martech, or data-driven SaaS, with a strong focus on audiences and ad targeting
- Proven ability to translate complex AI and data-driven capabilities into clear, differentiated narratives that resonate with technical and business stakeholders
- Strong understanding of identity resolution, audience segmentation, AI-driven targeting, and measurement models in advertising
- Demonstrated ability to gather and apply customer insights from research, meetings, and direct engagement to shape positioning and GTM strategy
- Experience collaborating with Adtech partners such as The Trade Desk, Google, Amazon, Snowflake, Databricks, LiveRamp, or major DSP/SSP platforms
- Exceptional writing and storytelling skills for both technical and non-technical audiences
- Strong cross-functional collaboration skills across Product, Sales, Partnerships, and Marketing teams
- Comfortable operating in a fast-paced, growth-oriented environment with evolving product lines and market dynamics
- Bachelor’s degree required
What the job involves
- We are seeking a Director ofProduct Marketing with expertise in adtech, audience targeting, and AI-powered marketing solutions
- This individual will play a key role in shaping how Samba TV tells the story of its audience and measurement products—creating clear, compelling differentiation in a dynamic marketplace and driving adoption with brands, agencies, publishers, and platform partners
- Define and communicate differentiated product storytelling that highlights the unique value of Samba’s solutions to diverse stakeholders, from agency planners and brand marketers to platform decision-makers and data scientists
- Monitor and analyze industry trends in audience targeting, AI in advertising, signal aggregation, and privacy legislation, translating insights into positioning and messaging
- Build a deep understanding of customer needs through market research, prospect engagement, and direct interaction with clients
- Collaborate with Product Management to provide market feedback, influence roadmap priorities, and define competitive differentiation across identity, AI models, and audience products
- Create high-impact collateral and sales narratives tailored to agency, brand, and platform use cases
- Support sales enablement programs by providing messaging frameworks, competitive insights, and materials that empower field teams
- Contribute to thought leadership initiatives including blog posts, conference content, and analyst briefings focused on AI, audiences, and outcomes
- Partner with Sales and Partnerships to expand adoption of Samba’s solutions across DSPs, clean rooms, and platform integrations
- Support execution of go-to-market strategy for Samba TV’s audience and measurement solutions, ensuring commercial readiness and market alignment
- Reinforce storytelling consistency internally by supporting training sessions and partner education
Our take
Samba TV is improving the TV viewing experience by employing analytics to better personalise adverts and recommendations. With a scientific and algorithmic approach to how smart TVs work, the company enables TV businesses to better capture and serve consumers - an offering which has attracted the likes of Disney.
In recent years, Samba TV has focused on making artificial intelligence and machine learning central to its offerings, in part through the acquisition of Disruptel. This has enabled heightened content recognition and non-intrusive ad unit development, both of which enable it to deliver more value.
Moving forwards, Samba continues to partner and integrate with a wide range of companies to expand its product offering and market reach. Its 2022 expansion into Australia suggests that the company has its sights set on becoming a global force to be reckoned with.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2018
$7.5m
EARLY VC
Jun 2017
$30m
SERIES B
Total funding: $45.7m
Company benefits
- Health & Wellness
- Health Coverage
- Volunteer Days
- Stock Options
- Unlimited PTO
- Team & Company Events
Company HQ
China Basin, San Francisco, CA
Leadership
Ashwin Navin
(Co-Founder & CEO)Previously co-founded i/o ventures and BitTorrent, serving there as President. Experience as an Analyst for Epoch Partners, Merrill Lynch and Goldman Sachs.
David Harrison
(CTO Emeritius)Previously served as Senior Engineer for BitTorrent, and has experience as a Research Engineer for EECS at UC Berkeley and Rensselaer Polytechnic Institute (RPI).
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