Paid Media Manager, Asana
€93-106k
More information about location
3-5 days a week in office
Organizing work in one connected space
Be an early applicant
Organizing work in one connected space
1001+ employees
Be an early applicant
€93-106k
More information about location
3-5 days a week in office
1001+ employees
Company mission
To enable the world's teams to work together effortlessly.
Role
Who you are
- This is an exciting opportunity for a hands-on operator with deep B2B media experience, strong analytical skills, and a passion for performance marketing at scale to join an exceptional global team
- 5+ years of B2B performance marketing experience, with a proven ability to develop and execute lead generation campaigns
- Deep knowledge of paid social, content syndication, and B2B user journeys. Capable of developing integrated marketing strategies to reach out key audiences across markets
- Hands-on experience managing campaigns using Salesforce and Marketo (or similar CRM/automation platforms)
- Experience working across multiple nuanced markets with global cross-functional stakeholders and agency partners
- Data-driven decision-maker with expertise in measurement, performance analytics, and optimizing for incremental results
- Effective cross-functional collaborator who can translate media insights into clear recommendations for Campaigns, Content, Creative, and Sales teams
- Self-starter with a can-do attitude, able to manage multiple functions and thrive in a fast paced environment and when faced with ambiguity
- Outcome-driven mindset with a focus on pipeline contribution, business growth, and continuous optimization
What the job involves
- Globally, we’re accelerating our growth and seeking a strategic, data-driven Paid Media Manager to scale our paid lead gen and acquisition efforts across markets
- As a key member of our Paid Media team within Brand & Advertising, you’ll manage regional execution of international paid media strategy — with a focus on driving high-quality lead generation and self-serve acquisition across EMEA and supporting in APJ
- You’ll work in close partnership with global campaign leads, field marketing, and our media agency to drive measurable impact through cross-channel campaigns tailored to regional needs
- This is international individual contributor role with huge opportunity for growth
- Develop and execute paid media campaigns to support B2B lead generation and product-led growth across EMEA as part of the international media team and aligned to global strategy
- Own and optimize paid lead gen programs across key digital channels including paid social, content syndication, and search — developing integrated campaigns that connect to segment-specific buyer journeys
- Collaborate with Marketing Analytics, Marketing Ops, and Data Science to measure and optimize program performance across key stages of the funnel from lead through to pipeline and ROI
- Partner with global campaign and creative teams to localize messaging, targeting, and asset strategy for international markets
- Manage execution through our global agency structure, providing clear direction and accountability for delivery and performance
- Contribute to regional campaign planning and insight sharing, ensuring integrated execution across marketing functions
- Champion best practices in B2B lead generation and paid acquisition, contributing to the evolution of Asana’s performance media strategy and capabilities
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Growth - We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways
- Development - We believe in providing everyone with coaching and mentorship. You’ll have access to Conscious Leadership training, success guides, free executive coaching, and our manager training and enablement program
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dustin Moskovitz
(Co-Founder & CEO)A Harvard economics graduate, Dustin co-founded Facebook in 2004 before branching off in 2008 to found Asana. They are also the co-founder of Open Philanthropy Project and Good Ventures.
Justin Rosenstein
(Co-Founder)Previously Engineering Manager at Facebook and a Product Manager at Google. Currently Co-Founder of One Project.
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