Senior Growth Marketing Manager, Handshake
Lifecycle
$148-185k
+ Equity
College career network and job board
Posted today
College career network and job board
501-1000 employees
Posted today
$148-185k
+ Equity
501-1000 employees
Company mission
To democratize access to opportunity and ensure any student can build a great career no matter who they know, where they live or what school they attend.
Role
Who you are
- 5+ years of experience in lifecycle, growth, or digital marketing within a B2B or B2C SaaS or other product-led company with a large user base
- Experience planning, building, and experimenting with lifecycle programs—both triggered and one-off—across the full user journey from onboarding through re-engagement
- Hands-on expertise using and managing lifecycle platforms such as Iterable, Braze, Salesforce Marketing Cloud, or similar tools
- Strong analytical skills with experience in experimentation, including A/B and holdout testing, and comfort working with data platforms like Looker, Amplitude, or SQL
- Proven ability to collaborate effectively with cross-functional teams including Product, Engineering, Analytics, Product Marketing, and Brand
What the job involves
- As Senior Growth Marketing Manager, Lifecycle, you’ll lead the strategy and execution of programs that engage, convert, and retain our self-serve employer audience
- Your work will focus on driving and communicating value for these users through onboarding, targeted lifecycle messaging, and data-informed experimentation
- This is a highly cross-functional role that plays a critical part in scaling our product-led growth
- Own the strategy, execution, and performance of lifecycle marketing programs that drive engagement, conversion, and retention of self-serve employers
- Partner with Product, Marketing, and Growth stakeholders to craft cohesive product-led growth strategies and align experiences across out-of-product touchpoints and in product
- Develop segmentation and traffic control strategies that ensure users receive only the most relevant messaging at the right time in their journey
- Build and maintain lifecycle tool infrastructure, processes, and best practices to improve the health of our channels
- Leverage insights from product marketing, brand, user research, and analytics to ensure we’re addressing user needs
Our take
The three founders of Handshake established their company in an attempt to eliminate inequality and make the student hiring landscape fairer. The Handshake platform acts as a LinkedIn for college students, pairing students from every walk of life with more than 650K employers, including the entire Fortune 500, which includes Google and Nike.
The graduate recruitment platform is open to any student with a valid @.edu email address, with more than 12 million active users from thousands of colleges and universities. With a student-first philosophy, the company generates revenue from both universities and employers rather than students.
Valued at $3.5B, Handshake has gained traction in a competitive market, although it has strong competition from recruiting giants LinkedIn and Indeed. It stands out, however, by helping students build new relationships and skills, rather than simply making connections to people they already know.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2022
$200m
SERIES F
May 2021
$80m
SERIES E
Total funding: $434m
Company benefits
- đź’°Equity and ownership in a fast-growing company
- 🍼16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents
- đź’ťComprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support
- đź’»Handshake offers $500/ÂŁ360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home
- đź“šGenerous learning & development opportunities and an annual $2,000/ÂŁ1,500 stipend for you to grow your skills and career
- 🏦401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year
- 🏝 All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Summer and Winter #ShakeBreak, two one-week periods of Collective Time Off
Company HQ
Financial District, San Francisco, CA
Leadership
Garrett Lord
(Co-Founder & CEO)Majored in Computer Science at Michigan Technological University. Interned at Palantir Technologies before co-founding Handshake in 2012.
Ben Christensen
(Co-Founder)Graduated from Michigan Technological University with a degree in Computer Networking & Systems Administration. Interned at Target and worked as a Developer at Up and Running Software. Was part of Arbor Networks' ASERT Security Research team.
Scott Ringwelski
(Co-Founder)Attained a degree in Computer Software Engineering from Michigan Technological University. Co-founded Handshake in 2012.
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