Product Marketing Manager, ShipBob
$89.4-149.1k
+ Opportunity to be eligible for participation in the Company's discretionary bonus
More information about location
Tech-enabled third-party logistics
Be an early applicant
Tech-enabled third-party logistics
1001+ employees
Be an early applicant
$89.4-149.1k
+ Opportunity to be eligible for participation in the Company's discretionary bonus
More information about location
1001+ employees
Company mission
To provide simple, fast and affordable fulfillment for thousands of brands with an international fulfillment network across the world.
Role
Who you are
- 5+ years of product marketing experience, ideally in ecommerce technology, logistics, or software
- Demonstrated success in customer-focused marketing, including cross-sell/upsell campaigns and customer insight programs
- Experience with hands-on integrated marketing programs and GTM campaigns
- Experience in content, digital marketing, and email marketing
- Exceptional communication and presentation skills and a track record for delivering clear and compelling customer-facing materials in the technology sector
- Strong attention to detail, highly entrepreneurial, creative, open-minded, persistent, and highly collaborative
- We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and excellence; therefore, we encourage people from all backgrounds to apply to our positions
What the job involves
- ShipBob is seeking a Product Marketing Manager with a passion for customer success and a strategic focus on deepening engagement with ShipBob Plus merchants
- This role goes beyond traditional product marketing by prioritizing messaging and positioning of product launches to our existing customers, nurturing their success, and driving adoption of new features and programs
- You’ll be a key partner to our Merchant Success and Sales teams, leading initiatives that foster loyalty, drive cross-sell and upsell opportunities, and amplify the voice of our customers
- This role reports to the Director, Product Marketing
- Customer-Centric Strategy: Develop and execute messaging strategies for product launches and enhancements, focusing on communicating value to existing ShipBob merchants. Conduct research and utilize data (VOC, competitive intelligence, salesforce, gong, etc) to maintain clear, differentiated messaging and inform marketing, sales, and product strategy
- ShipBob Plus Merchant Nurture & Advocacy: Lead programs to nurture ShipBob Plus merchants and position the program externally to attract new prospects
- Cross-Sell & Upsell Campaigns: Design and implement campaigns in partnership with Expansion Sales and Merchant Success to drive adoption of additional ShipBob solutions
- Customer Insight Programs: Own and operate initiatives such as NPS surveys and the Customer Advisory Board for ShipBob Plus merchants
- Cross-functional alignment: Collaborate closely with the Merchant Success team to identify customer needs and inform go-to-market strategies. Be a trusted liaison that drives product offering and solution alignment for joint success with Marketing, Partnerships, Sales, Product, Engineering, Operations, and Leadership
- Merchant Success Partnership: Lead customer experience strategy and execution at ShipBob’s annual event, Fulfilled
- Manage demand generation, go-to-market projects, and communications internally and externally
- Create and update campaign assets, including but not limited to landing pages, email, video, graphics, and ad copy
- Additional duties and responsibilities as necessary
Our take
Global logistics company ShipBob fulfills orders and runs two-day shipping and logistics for thousands of direct-to-consumer eCommerce brands in the US. It was created to provide optimized fulfillment for merchants to free up their time to focus on growing their businesses and providing exceptional customer service.
From the start, ShipBob has concentrated on creating a tight product-market fit, and has expanded from there to develop into a franchise model that has helped manage processes at larger scale. This kind of astute and adaptive strategy no doubt contributed to the company landing substantial investment, and enabled it to capitalize on the general lift eCommerce companies received over the pandemic.
With this strong but slow-burn growth, the company can more easily leverage benefits they offer over competitors like Amazon’s FBA service - namely fewer inventory restrictions, lower fees, and packaging without Amazon branding. As the eCommerce boom settles, the company's pace has slowed down, but the general, continued uptick in eCommerce should see it to future success nonetheless.
Steph
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2021
$200m
SERIES E
Sep 2020
$68m
SERIES D
Total funding: $334.7m
Company benefits
- Remote-first company with a hybrid, flexible work environment
- Up to 12 weeks of paid leave and 2 weeks of unpaid leave to new parents
- Flexible PTO, Quarterly Wellness Days, and Paid Sick Leave
- Medical, dental, and vision insurance for employees and their dependents
- Short-term and long-term disability, and access to mental health resources
- Referral bonus program
- 401(k) with a company match, and RSUs - vesting starts on the grant date, and no purchase is required
- Pet insurance through Nationwide
Company HQ
West Loop, Chicago, IL
Leadership
Dhruv Saxena
(Co-Founder & CEO)After completing a Masters in Electrical Engineering from Purdue University, Dhruv became a Research Assistant working in writing code in Matlab, C and C++. They were then an Engineer at Lincoln Electric and Software Developer at InContext Solutions.
Divey Gulati
(Co-Founder & COO)After completing a degree in Computer Engineering and an MBA from the University of Illinois, Divey was a Team Leader for the Bank of America, a Consultant for Deloitte and was a Co-Student Director for the Global Consulting Program.
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