Account-Based Marketing Specialist, Tailscale

• If you’re excited by the idea of building tailored go-to-market programs that reach sophisticated technical buyers—this role is for you
• 4+ years of B2B marketing experience, with at least 2 years in ABM, demand generation, or customer marketing roles
• Proven ability to plan and execute multi-channel campaigns aligned to account segments, company size, and deal stages
• Comfortable partnering closely with Sales, CX, and Marketing stakeholders to drive go-to-market success
• Strong project management skills—able to lead initiatives across regions, teams, and timelines
• Hands-on experience with leading sales and marketing tools, including Salesforce, HubSpot, RollWorks (or similar), Mutiny, Clay, Reachdesk, LinkedIn ads, and Figma
• Self-starter who can work independently and is willing to travel to support events on-site (up to 25%)

Desirable

• We’re looking for a strategic and execution-focused ABM Specialist to join our Growth Marketing team as our first marketing hire in the UK
• You’ll play a key role in shaping and scaling our global account-based marketing efforts—designing and executing campaigns, running VIP experiences, and collaborating cross-functionally to drive pipeline and revenue from our highest-priority accounts across the US, Canada, and EMEA
• ABM Strategy & Planning
• Partner with the ABM Manager to develop and execute our account-based marketing strategy, focused on driving new business and expanding existing revenue in close collaboration with Sales, Customer Experience, and Marketing
• Deliver bespoke messaging, content, and experiences that engage senior stakeholders and full buying teams within priority accounts
• Collaborate cross-functionally to identify target accounts, understand key pain points, and shape quarterly ABM plans, including budgeting, forecasting, and account prioritization
• ABM Campaign Execution
• Develop and run 1:few and 1:many ABM campaigns using paid media, outreach, personalized web, direct mail, and virtual/in-person events
• Partner with Product Marketing and Content teams to craft account-specific messages and value propositions
• Manage end-to-end execution—owning campaign timelines, logistics, testing, and reporting
• VIP & Field Events
• Plan and execute executive events and VIP experiences (8–12 per year) across EMEA and North America
• Support logistics, invitation strategy, and post-event follow-up in collaboration with Sales and, in some cases, Field Marketing
• Assist with regional field activities such as third-party conferences or meetups, when needed
• Sales & CX Collaboration
• Work directly with AEs, BDRs, and CX teams to align marketing efforts with account-level goals
• Ensure coordinated outreach, campaign follow-up, and opportunity tracking
• Serve as a trusted partner to EMEA go-to-market teams and help bridge global ABM efforts across geographies
• Campaign Management & Optimization
• Track and report on ABM campaign performance with a focus on pipeline impact, engagement, and ROI
• Partner with Marketing Ops and RevOps to refine targeting, measurement, and attribution
• Apply a test-and-learn mindset to improve efficiency and impact across campaigns