Customer Marketing Manager, Emplifi
AI-powered social media management & marketing platform
Posted today
AI-powered social media management & marketing platform
501-1000 employees
Posted today
501-1000 employees
Company mission
To deliver growth, increased sales, and improved loyalty.
Role
Who you are
- 3+ years of experience in customer marketing, lifecycle marketing, or related marketing roles in B2B SaaS
- Proven ability to build and execute marketing campaigns to drive customer engagement, retention, and expansion
- An AI-first mindset, with the ability to continuously leverage AI tools to simplify processes, streamline workflows, boost efficiency, and drive measurable business impact
- Strong communication skills, both written and verbal
- Experience working cross-functionally with Sales, Customer Success, and Product Marketing
- Comfortable managing multiple programs and stakeholders across regions
- Experience with tools such as Salesforce, Marketo, and customer marketing platforms
- Strong organizational and project management skills
- Experience managing events, campaigns, and customer programs
- Data-driven mindset with the ability to measure and communicate impact
- High-energy, proactive, and execution-oriented
What the job involves
- We’re looking for a strategic and execution-focused Customer Marketing Manager to drive retention, expansion, and advocacy across Emplifi’s customer base
- In this role will focus on turning satisfied customers into long-term partners and active advocates. You will own programs that increase customer engagement, drive cross-sell and upsell opportunities, and build a strong pipeline of customer proof to support growth
- You will play a critical role in ensuring Emplifi delivers value beyond the product—creating meaningful customer experiences that strengthen relationships and drive measurable business outcomes
- Work closely with leadership across Marketing, Customer Success, Sales, and Product to drive customer engagement, retention, and expansion across Emplifi’s customer base
- Partner with Product Marketing to develop and execute programs that ensure customers are realizing value from the platform, increasing adoption and long-term retention
- Drive campaigns and initiatives that support cross-sell and upsell opportunities, partnering with Sales and Customer Success to identify and activate expansion opportunities
- Drive reuse of demand generation campaigns and assets for customer audiences, tailoring messaging to support retention and expansion
- Scale Emplifi’s customer advocacy program, including case studies, testimonials, reviews, and reference management
- Identify, engage, and nurture customer champions, turning satisfied customers into active advocates and contributors
- Drive creative and engaging customer marketing activities across regions, balancing global consistency with local relevance
- Research, plan, and manage customer engagement programs, including webinars, roundtables, and virtual and in-person events
- Establish and run customer advisory boards in partnership with Product and Customer Success to ensure customer feedback informs product direction
- Support the strategy and execution of customer-focused events, including Emplifi’s user conference and regional activations
- Identify and engage third-party experts, partners, and customers to strengthen credibility and deepen relationships
- Manage program execution end-to-end, including logistics, vendors, and budgets, ensuring high-quality delivery across all initiatives
Salary benchmarks
Our take
Companies across all sectors look to constantly improve customer experience and user journeys. It’s important with evolving technologies for companies to stay fluid using customer insight or feedback to tailor experiences and stay relevant. Emplifi is a customer engagement platform designed to support brands with insights needed to understand their customers and provides tools to better the CX journeys.
The company supports a deep understanding of the most used social media platforms through to automated AI-powered solutions to iron out bumps in the user journey. Emplifi has created a plethora of cloud products that are suitable for a multitude of clients, opening itself up to a wide client base. The company has also integrated Snapchat and deepened TikTok understanding among the already connected apps to help convert clients' social media followers into their customers.
Its impressive client roster of over 7,000 includes the likes of Delta Air Lines, Ford Motor Company, and McDonald's. Emplifi also received funding in 2022 to accelerate product innovation and growth through existing and new markets, and launched 10 new AI-powered marketing and customer care tools to accelerate its growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Feb 2014
$26m
SERIES C
Nov 2012
$6m
SERIES B
Total funding: $34m
Company HQ
Easton, Columbus, OH
Leadership
Ohad Hecht
(CEO)Prior to joining Emplifi in 2024, Ohad co-founded Prodport where he served as the CEO. He also spent 11 years at Emarsys in various roles, including COO and CEO.
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