Director of Demand Generation, Bolster Inc.

$160-225k

+ Equity. Salary is applicable to California rates only and may vary on further locations

Senior and Expert level

San Francisco Bay Area

2+ days a week in office (Santa Clara, CA)

Enterprise digital risk protection platform

Be an early applicant

Enterprise digital risk protection platform

21-100 employees

B2BArtificial IntelligenceSecurityEnterpriseCyber Security

Be an early applicant

$160-225k

+ Equity. Salary is applicable to California rates only and may vary on further locations

Senior and Expert level

San Francisco Bay Area

2+ days a week in office (Santa Clara, CA)

21-100 employees

B2BArtificial IntelligenceSecurityEnterpriseCyber Security

Company mission

To protect brands from online fraud particularly scams, phishing and fake sites targeting their customers.

Job

Company

Role

Who you are

7–10+ years in B2B SaaS demand generation
Experience scaling demand at startup environments only (Series A–D)
Proven success: scaling inbound for SMB and mid-market & building and running ABM programs for enterprise
Comfortable owning a pipeline number without owning a large team
Strong collaborator with Sales, RevOps, and SDR teams
Security experience is a plus, but not required

What the job involves

We’re looking for a Director of Demand Generation to own and scale pipeline creation as we grow from an inbound-led SMB/MM motion into a more balanced, enterprise-capable ABM engine
This role owns demand generation strategy and marketing-sourced pipeline performance
You will define channel investment plans, build forecasting models, and drive pipeline creation across SMB, mid-market, and enterprise segments in close partnership with VP of Marketing
The north star for this role is simple: build a predictable, scalable pipeline engine
Own marketing-sourced pipeline performance across inbound, paid, and ABM programs
Define channel mix strategy and investment allocation across paid, inbound, lifecycle, and ABM
Develop quarterly and annual pipeline forecasts and present performance weekly to executive leadership
Propose and justify incremental investment plans tied to revenue targets
Establish the operating cadence and reporting standards for demand performance
Scale and optimize core demand gen for SMB and mid-market
Build and operationalize ABM programs to support enterprise expansion
Support outbound efforts with account air cover, targeted campaigns, & tight alignment with SDRs and AEs
Design programs that consistently generate enterprise-quality meetings
Partner closely with RevOps to ensure clean execution, attribution, and reporting
Work alongside an Integrated Marketing Manager to execute programs efficiently

Our take

Fraud is a multi-billion dollar problem for businesses of all sizes and, as more activity moves online, it can put a real dent in user trust. So fraud-prevention platforms, like that offered by Bolster (previously RedMarlin), have never been more crucial to operations.

Bolster uses artificial intelligence to automate the process of reviewing and categorizing sites to find fraudulent activity. With things such as phishing sites on the rise, this automated approach is future-ready for the changing needs of businesses.

Bolster’s team includes industry veterans from leading companies like McAfee, Cisco, and Symantec, so they have a wealth of hefty imported experience on board. In 2024, a new CEO was also brought on to lead the company into its next phase of growth.

Steph

Company Specialist at Welcome to the Jungle

Insights

30% employee growth in 12 months

Glassdoor (4.4)

Company

Company benefits

Stock options
401(k) plan
Work from home opportunities
Health insurance

Company HQ

North Los Altos, Los Altos, CA

Leadership

Abhishek Dubey

(Founder)

Former CEO of the company. Was an Engineering Manager at Cisco Systems and Lecturer at Carnegie Mellon University, with an MS in Information Security Technology from Carnegie Mellon University.

Rod Schultz

(CEO)

Advisor at Bee Partners. Former Senior Vice President of Product at DUST Identity, Head of Product Security and Privacy at Zoom, and Technical Advisor for Product at Identify3D.

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