Marketing Lead, HashiCorp

• 5+ years of experience in B2B tech marketing, with at least 2+ years focused on partner or alliance marketing, preferably in the cloud infrastructure or DevOps space
• Proven ability to build and execute strategic marketing plans and manage MDF
• Experience developing multi-channel campaigns that drive measurable demand and revenue impact
• Understanding of marketplace motions and how to drive growth via AWS Marketplace, Azure Marketplace, or GCP Marketplace
• Strong project management and organizational skills—able to lead complex cross-functional initiatives independently
• Excellent communication and collaboration skills, with the ability to influence across functions and levels
• Self-starter mentality with a bias for action and a passion for delivering results
• Familiarity with developer tools, open-source communities, or cloud-native technologies is a plus

Desirable

• HashiCorp is looking for a strategic, execution-oriented Marketing Lead for Cloud Service Provider (CSP) Partnerships to lead global joint marketing initiatives with AWS, Microsoft Azure, and Google Cloud Platform
• This is a high-impact, individual contributor role responsible for developing and executing integrated marketing strategies that drive awareness, adoption, and revenue through our strategic CSP alliances
• In this role, you will be the primary marketing interface between HashiCorp and our cloud partners—crafting joint go-to-market (GTM) strategies, successful tactics, a vibrant marketplace presence, and ensuring alignment across partner and internal stakeholders
• You will evangelize and operationalize these plans across product, sales, marketing, and partner teams at HashiCorp
• Strategy Development: Define tailored, data-informed marketing strategies for AWS, Azure, and GCP that align with both partner priorities and HashiCorp’s business goals
• Plan Evangelism: Serve as the internal advocate for CSP partner marketing, ensuring understanding, alignment, and excitement across sales, product, and executive stakeholders
• Campaign Execution: Build and execute joint campaigns, product launches, solution plays, and demand generation programs that drive pipeline and marketplace transactions. This role also has primary responsibility for management of partner-provided Market Development Funds (MDF)
• Partner Collaboration: Develop strong relationships with CSP partner marketing teams to drive co-marketing initiatives, funding, and joint storytelling opportunities
• Messaging & Enablement: Collaborate with product marketing and content teams to create compelling co-branded assets, partner narratives, customer evidence, and field enablement tools
• Performance Tracking: Measure, report, and optimize campaign and partner performance using KPIs such as pipeline contribution, MDF allocation, sourced revenue, and partner influence