Social Media Associate, The Athletic
$67-70k
Subscription based publisher of sports content
Open for applications
Subscription based publisher of sports content
501-1000 employees
Open for applications
$67-70k
501-1000 employees
Company mission
To produce smarter coverage for die-hard fans and redefine the way fans get access to sports content by flipping the normal model for sports journalism.
Role
Who you are
- 2 to 4 years professional experience in sports social media, newsroom social and/or sports digital marketing
- Creativity to engage a passionate audience of sports fans
- A general understanding of The Athletic’s brand and voice on various social media platforms
- Analytical mindset with understanding of key social growth & engagement metrics
- Demonstrated platform fluency on Twitter, Instagram, Facebook in business/professional applications
- Experience managing multiple social channels
- Strong writing skills with a keen eye for detail, grammar & punctuation
- Excellent communication skills
- Baseline knowledge of data analytics in order to understand and track KPIs
- Flexibility in terms of schedule (weekends, evenings, holidays, etc.)
What the job involves
- As a Social Media Associate, you will be the bridge between our world-class newsroom and the readers, listeners and viewers who love what The Athletic has to offer
- A successful Social Media Associate will be able to jump seamlessly between conversations with editorial, programming, design, audio and video and connect the dots between each to help us craft a valuable content experience for Athletic subscribers and non-subscribers
- You will be the eyes and ears of our real-time operation, and the voice of our company’s brand across social platforms
- Executes basic functions of social strategy, which include: Curation of social, distribution of articles, podcasts, live blogs, and video to relevant platforms on an ongoing basis
- Assist in developing and implementing reactive social strategy based on breaking news, major moments and live games
- Develop copy and visual assets to amplify top content from our newsroom onto our social channels
- Assist in driving audience growth
- Develop deep working relationships with departments across the company, including but not limited to editorial, programming, design, engineering, marketing, audio and video, and position yourself as the go-to source for any cross-functional need — big or small
- Ability to work in a fast-paced news environment, processing relevant information from multiple departments and once synthesizing it to weave together a plan for the immediate, mid-term, and long-term future
Our take
The Athletic provides authentic, in-depth coverage written by journalists who know the teams they write about inside out. Its model bucks the trend of traditional sports journalism outfits by asking for a subscription rather than relying on ad-revenue.
Despite initial doubts that users would be willing to pay for sports journalistic content, the Athletic has found significant success and was acquired by the New York times in 2022.
This collaboration was criticised at the time by investors who believed that the Athletic was undersold. However, despite The Athletic operating at a loss since the takeover, it's clear that the New York Times perceives the subscription magazine as a long-term investment, predicting that it will be operating at a profit within the next 4 years. This will be aided by accelerated customer growth and the growing trend of subscription-based sports news.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jan 2020
$50m
SERIES D
May 2019
$21.8m
SERIES C
Total funding: $139.5m
Company HQ
Financial District, San Francisco, CA
Leadership
Adam Hansmann
(President & Co-Founder)Previously a McKinsey Business Analyst and then Associate at Calera Capital.
Alex Mather
(CEO & Co-Founder)Vice President at startup building a community for athletes called Strava before founding The Athletic
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