Product Marketing Manager, 9fin
$140-170k
1+ day a week in office
AI-native intelligence platform for modern credit teams
Be an early applicant
AI-native intelligence platform for modern credit teams
201-500 employees
Be an early applicant
$140-170k
1+ day a week in office
201-500 employees
Company mission
To help leveraged finance professionals win business, outperform their peers, and save time.
Role
Who you are
- This role is ideal for someone with a strong background in B2B SaaS marketing who is passionate about driving product adoption and shaping the messaging and positioning for cutting-edge fintech solutions
- 5+ years of experience in product marketing, preferably in B2B SaaS or fintech industries
- Strong understanding of GTM strategies and product launch processes
- Proven experience in creating effective sales enablement materials and supporting sales teams
- Expertise in market segmentation, competitive analysis, and product positioning
- Excellent technical communication skills, with the ability to translate complex product features into clear, compelling messaging for various audiences
- Analytical mindset, with the ability to use data and performance metrics to drive decision-making and optimize marketing efforts
- Ability to collaborate effectively with cross-functional teams, including product, sales, customer success, and marketing
- Experience with performance tracking tools and product marketing metrics
- A proactive, self-starter attitude with a passion for fintech and innovation
- If you’re excited about this role but your experience doesn’t perfectly align with the job description, we encourage you to apply anyway. You might just be who we’re looking for — either for this role, or perhaps another
What the job involves
- The Product Marketing Manager will be responsible for leading the go-to-market (GTM) strategy and execution for product launches, creating impactful sales enablement materials, conducting market research, and collaborating cross-functionally to ensure the success of 9fin’s products
- Every day is different, but here’s an example of the kind of things you’ll work on:
- Develop and execute GTM strategies for new product launches, ensuring alignment with business goals and fostering collaboration between product, sales, and marketing teams
- Create sales enablement materials (presentations, case studies, battle cards, one-pagers) to support the sales team in effectively promoting the product
- Conduct market segmentation analysis to define target customer groups, tailoring messaging and marketing strategies to address their specific needs and challenges
- Define and communicate compelling product positioning that differentiates 9fin in the market and resonates with target audiences
- Stay informed on industry trends and competitor activities, providing insights that inform product and marketing strategies
- Collaborate with customer success teams to drive engagement, retention, and adoption through targeted campaigns and educational content
- Identify opportunities to boost product adoption and usage, working closely with sales, customer success, and product teams
- Track and analyze the performance of product marketing initiatives, using data and feedback to refine strategies and improve results
- Ensure alignment across product management, sales, customer success, and marketing teams on messaging, positioning, and execution of go-to-market activities
- A note from the hiring manager:
- “At 9fin, we’re on a mission to revolutionize debt capital markets with technology that brings them into the modern age
- As we grow, we’re looking for a Product Marketing Manager who’s passionate about fintech and driving the adoption of cutting-edge products
- This role is all about crafting compelling messages, launching new products, and working closely with teams to ensure our solutions are positioned to succeed in the market
- If you’re someone with a strong background in B2B SaaS, love creating impactful marketing strategies, and enjoy the fast pace of a growing company, I’d love to have you on our team. Join us as we reshape the future of debt markets!"
Our take
9fin’s initial aim was to solve the problem of extracting data out of financial documents. It quickly turned to AI, where computer vision tools can be deployed to find key financial data point quickly and automatically.
Its AI tools learn to understand the complicated legal clauses in contracts, automating a lot of the manual work that's usually involve in this space. 9fin also has a team of journalists and analysts who product news and analysis that help make sense of complex situations. The result is an integrated platform that debt capital market professionals can use to make quicker and better investment decisions.
9fin is used by leading banks, hedge funds, and asset managers around the world. The company has seen significant investment, the most recent of which will support the scaling of its team and expansion of its product into new asset classes, as well as helping it to grow its presence in the US, Latin America, and Asia Pacific.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
84% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2024
$50m
SERIES B
Dec 2022
$25.1m
SERIES A
Total funding: $88.3m
Company benefits
- Flexible hybrid working policy
- 22 weeks full pay maternity, 12 weeks full pay paternity + shared parental leave
- Learning & development budget
- 25 days off + bank holidays
- Bi-annual team and company socials
- One month paid sabbatical after 5 years of service
- Work abroad for up to 3 months a year
- Bank holiday swap program
- Various health insurance packages via our PEO, TriNet
Company values
- Technology doesn't serve the business. Technology is the business: Technology and business are not independent; they are one and the same. We’ve met CEOs who don’t know what language their code is written in and CTOs who don’t know who the customers are. That’s not OK
- Talent trumps experience: We judge people by the quality of their ideas, not the duration of their employment. We’d rather work with people who have spent 12 months being awesome than those who have spent 3 years being average
- Don't know? Say so: Ignorance is only a weakness when you don’t admit it. We’ve seen lots of people waste hours of productivity because they were too afraid to ask for help
- Ship early and often: It’s impossible to design a truly awesome product without customer feedback
- Never settle: The product might have shipped, but it’s never perfect. If we can’t find ways to improve we just aren’t looking hard enough
- Diversity: We don’t discriminate. As well as being an end in itself, varied backgrounds and cultures bring new perspectives and stop group think
- Have an opinion: No decision is off limits to being challenged. Disagreement is healthy, it shows you care
- Beautiful simplicity: If it’s not easy to use, then it’s broken. Consumer applications relentlessly focus on the user with beautiful interfaces and snazzy graphics. There’s no reason why B2B can’t be just as good
- Make time for others: Everyone is busy. But taking 5-10 minutes out of your day to grab a coffee with a colleague who needs advice or help is not too much to ask
- Overcommunicate: Don’t leave people in the dark. It’s better to receive a 10 second note saying “Super busy, but I’ll get to it.” than radio silence
- Family & health come first: No customer or job matters more than family and your health
Company HQ
City of London, London, UK
Articles
Leadership
Steven Hunter
(Co-Founder & CEO)Previously an Analyst at JP Morgan and an Investment Executive at Babson Capital Investment.
Huss El-Sheikh
(Co-Founder & CTO)Previously a Business Analyst at Deutsche Bank for 4 years.
People progressing
Jen joined in 2022 as our Head of People, bringing a wealth of expertise in HR. As her industry knowledge and impact grew, Jen got promoted to COO in 2024 and is now one of our key executive leaders.
Huw joined 9fin as an intern in 2018 (one of our first employees!) 7 years later, he is now our Global Head of Strategic Operations, leading our global expansion.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at 9fin
- At 9fin, we are dedicated to building and promoting a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognize that building diverse teams enables a more creative and productive environment.
- Our culture is built on 11 core values that include "Diversity" and "Family & health come first," which guide everything we do. We believe in fostering a supportive and inclusive work environment with genuinely kind, diverse and friendly people.
- Over the past 12 months, we've hired significantly and made a conscious effort to improve diversity and candidate experience. We implemented unconscious bias training, enhanced parental leave, and diversified our sourcing channels—resulting in an increase in female representation on our engineering team from 17% to 27%. We've got a long way to go but are proud of this start, and will continue improving as we scale!
- If you're excited about this role but your experience doesn't perfectly align with the job description, we encourage you to apply anyway. You might just be who we're looking for — either for this role, or perhaps another.
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