Copywriter, ButcherBox
$70-90k
+ Annual bonus based on company performance
Meat delivery subscription
Job no longer available
Meat delivery subscription
201-500 employees
Job no longer available
$70-90k
+ Annual bonus based on company performance
201-500 employees
Company mission
To make high-quality meat more accessible to all.
Role
Who you are
- The ideal candidate will have meaningful experience in copywriting within a fast-paced ecommerce environment and will collaborate across teams and functions to create compelling content that supports our marketing efforts
- This role requires someone with a strong writing background who can partner closely with business and marketing partners to create high-quality written content
- Proven experience in copywriting, digital marketing, or a similar creative role
- Experience with UX copywriting and content strategy
- Strong writing skills with proficiency in content creation tools (e.g., Microsoft Word, Google Docs)
- Experience in developing copywriting strategies and associatedvariations in the context of digital marketing testing and personalization
- Ability to translate an understanding of the target audience (personas) into appropriate copywriting approaches while maintaining brand guidelines
- Collaborative mindset, with the ability to work across marketing, product, and UX teams in a fast-paced test-and-lean environment, managing multiple projects simultaneously
- Proficiency in content creation tools (e.g., Microsoft Word, Google Docs)
- Familiarity with Figma
- Find creative opportunities to enhance user experience through compelling copy
- Ability to incorporate SEO based insights to inform use of keywords and terminology in their content
What the job involves
- We are seeking a creative and talented Copywriter to join our growing company.
- Create engaging and persuasive copy for marketing assets, email, site, social media, and other digital channels
- Collaborate with Product Design (UX) to craft clear, user-centric website copy that aligns with UX best practices, enhances usability, and maintains a consistent brand voice
- Work closely with Product, Design, and Research teams to translate user insights into compelling content that guides and informs users
- Continuously test, refine, and optimize UX copy based on data, user feedback, and A/B testing to improve engagement and conversion
- Collaborate with UX and Marketing to translate brand guidelines into content guidelines for the website experience
- Develop and execute content strategy across all digital touchpoints (ads, emails, web) that balances brand vision with optimized user experience
- Stay updated on the latest industry trends, advancements and best practices in copywriting and content marketing
Our take
Dollar sales of meat are on the rise, with a growing consumer preference in the US for sustainably sourced, fairly bought meat. Subscription box purchases across DTC businesses are proving a runaway success, too. So it’s perhaps unsurprising that ButcherBox, a subscription meat company combining all these upwards trends, has been having a strong few years.
Given that ButcherBox hit upon a smart market niche, it is no surprise that competing startups are entering the space - and existing butchers are expanding to take a piece too. FarmFoods, for example, is a highly recommended rival, and Omaha Steaks saw substantial spikes in interest recently. That said, ButcherBox has continued to conduct a savvy marketing campaign that sees it win out on name recognition, and has allowed the company to bootstrap itself to $600M in revenue.
Recently, the company expanded into the pet food market, capitalizing on its large base of pet-owning customers, a move that holds significant potential as a promising new venture. Additionally, the company made its first acquisition in Truffle Shuffle, a vitual cook-along platform. This acqusition is aimed at boosting cosnumer confidence across the US, particularly within the ButcherBox community. The company is going from success to success and it will be an exciting one to watch in the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Company benefits
- Health: Our health benefits include medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
- Financial: We offer an annual bonus based on company performance, as well as a generous 401(k) match
- Paid Time Off: Our unlimited PTO encourages you to take the time you need for the work-life balance that is right for you. We also offer 100% paid parental leave. We believe our best work is done when we have time to recharge
- Wellness: We offer wellness benefits to both encourage and empower each employee to take the necessary time and action to care for themselves first. This includes fitness reimbursement, mental health counseling sessions, and a variety of other avenues of support for an employee’s whole self
- Free Meat: When you join ButcherBox you become a member in more ways than one. Each employee gets a free monthly shipment of our custom box. That means you pick the cuts you want, the type of meat you want, and it’s 100% on us. And if you’re not a meat eater, you can ship your box to friends or family, and switch it up as often as you wish
- Remote-Friendly, Flexible Working: ButcherBox is a flexible workplace. We we have a headquarters in Watertown, Massachusetts, and we have some fully-remote team-members working from home all across the country. We ask that team-members local to the Boston area to come in at least once a week in an effort to build community and collaboration
Company HQ
Watertown, MA
Leadership
Mike Salguero
(Founder & CEO)Previously co-founded CustomMade.com, and alongside working at ButcherBox, they are also a Director for the President's Council at Massachusetts General Hospital.
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