Senior Director of Demand Generation, Gympass
$166.3-207.9k
This role is eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program
1-2 days a week in office (Midtown Manhattan, NY)
Employee fitness & wellness platform
Open for applications
Employee fitness & wellness platform
1001+ employees
Open for applications
$166.3-207.9k
This role is eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program
1-2 days a week in office (Midtown Manhattan, NY)
1001+ employees
Company mission
To ignite and fuel every journey to feel good, through its complete corporate wellbeing platform.
Role
Who you are
- This is a strategic, high-impact role for a B2B demand gen leader who thrives in complex sales cycles, understands how to build and convert intent across long buying journeys, and knows how to partner tightly with Sales to hit pipeline and revenue targets
- 8+ years of B2B demand gen experience, with success in high-growth SaaS, B2B2C marketplaces, or tech environments
- Deep understanding of the modern B2B marketing landscape, including sales-aligned go-to-market motions, multi-touch attribution, and the importance of driving measurable revenue impact
- Expertise across the full funnel: from big brand moments to fast-moving inbound to sales-assisted ABM
- A passion for marketing that performs. You love when brand and demand come together to move real revenue
- Proven success building pipeline in B2B SaaS, ideally with a mix of velocity (SMB) and considered (Enterprise) sales cycles
- Experience leading high-performing teams and collaborating cross-functionally with Sales, Product Marketing, and Ops
- Experience marketing to HR personas or building demand in a category-creating space
- A people-first mindset: you know that clarity, kindness, and trust are what drive real collaboration and lasting results
- Deep knowledge of CRM, marketing automation, performance reporting, and attribution
- Comfort with ambiguity, speed, and ownership
- A strong point of view, but an open mind: you’re a player-coach who leads with clarity and curiosity
- We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team
- For this specific role, please note that prior experience in leading performing teams and B2B demand gen are mandatory requirements
What the job involves
- We are hiring a Senior Director of Demand Generation to our Revenue Marketing team in New York, New York, US!
- Wellhub is on a mission to make every company a wellness company. We’re redefining how companies support their people, and we need a Senior Director of Demand Generation to help bring that story to life across the US market
- You’ll work across channels, teams, and time zones - but your north star is simple: grow qualified pipeline and fuel the US revenue engine. And just as important as the work itself is how you do it - with empathy, clarity, and a bias toward collaboration and action
- Lead the US Demand Generation function, with full ownership of pipeline creation across the ENT and SMB segments
- Build, manage, and scale a campaign calendar that moves seamlessly from awareness to action - powered by paid media, CRM, content, events, webinars, and more
- Drive demand through always-on inbound, high-intent conversion paths, and ABM programs built in close partnership with Sales
- Own the number. Track performance and optimize for ROI, working hand-in-hand with Marketing Ops, RevOps, and Sales
- Collaborate with content and product marketing to bring campaigns to life through themes, creative, messaging, and targeted outreach
- Oversee the execution of in-person and online events - from large field activations to strategic partner webinars - all grounded in demand goals
- Segment strategies for SMB vs. ENT: You’ll know when to go broad, when to go deep, and how to stretch a budget across multiple needs
- Manage budget, team, and agency resources to drive efficiency and scale
- Lead with values - bring empathy, transparency, and kindness to the table, especially when priorities shift or challenges arise. Assume best intent, build trust, and inspire the same in others
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance
Our take
Employees are demanding more of their workplaces, and fitness is one of the areas they think employers can do better. Wellhub, formerly Gympass saw this opportunity and offers corporate customers a benefit that will excite their employees - allowing them to try new sports such as yoga, pilates, spinning, and martial arts across a variety of locations.
Wellhub is able to offer top-of-the-line gyms and wellness plans or programs that would be otherwise unavailable to the employees at prices that are far below market rate. They have been able to succeed at this by focusing on strategic gym partnerships, and creating an ecosystem that can satisfy any type of customer.
Backed by several rounds of significant funding, the company doubled down on strategic acquisitions to ease its entrance into new markets and has been steadily expanding its teams and offerings to bring the company closer to global market domination. A recent collaboration with Apple Fitness+, which sees the app added to Wellhub's suite of fitness services, shows that the company is mindful of what modern employees want from their benefits packages.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Aug 2023
$85m
SERIES F
Jun 2021
$220m
SERIES E
Total funding: $795m
Company benefits
- Wellness resources - in addition to local healthcare programs, we offer Gympassers and their families membership to our platform
- Earned rewards - cash incentives tied to company and individual success, and the opportunity for top performers to participate in our equity program
- Hybrid work structure
- Home office stipend and monthly flexible work allowance to cover the costs of working from home
- Paid time off - minimum of 25 days of paid leave per year
- Generous parental leave
- Annual holidays (including an extra holiday on your birthday!)
- Unlimited sick/wellness time off
- Robust internal recruitment process for promotional and developmental opportunities
- Both online and in-person training and learning opportunities
Company HQ
South Village, New York, NY
Leadership
Cesar
(CEO)Previously worked as a consultant at McKinsey. Head of Business Development for CVC (travel company in Brazil). Studied for an MBA at Harvard before dropping out to start Gympass
Joao Barbosa
(VP of Partners Brazil & New Business)Started their career as a risk analyst at Santander. Worked as a Senior Analyst then Coordinator of Business Performance at CVC.
Salary benchmarks
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