Product Marketing Lead, Air
$114-215k
+ Equity
3+ days a week in office
Cloud-based storage for images and videos
Be an early applicant
Cloud-based storage for images and videos
101-200 employees
Be an early applicant
$114-215k
+ Equity
3+ days a week in office
101-200 employees
Company mission
To make creativity easy, fast and fun. Air rethink traditional cloud storage, and make it easier for companies to get from a brainstorm to the final deliverable.
Role
Who you are
- Experience: 8-10+ years of marketing experience - with majority in a product marketing capaity - in a fast-paced, high-growth environment (ideally in SaaS or technology-driven industries)
- Proven track record of product launches: Demonstrated success leading major product launches, market entry strategies, or go-to-market pivots that drove significant business impact
- Cross-functional leadership: Proven ability to influence product roadmaps, enable sales teams, and coordinate complex go-to-market initiatives across multiple departments
- Entrepreneurial Drive: You like to work in public, own problems end-to-end, and move with intentional speed - so your best ideas ship fast and make a visible dent. ****
- Obsessed with Winning: Everyone at Air plays to win, says the hard thing, and progresses every day while building genuine relationships
What the job involves
- Air is looking for a Product Marketing Lead that can own the end-to-end narrative of how Air creates value for creative teams, turning our product differentiators into market-moving stories that accelerate growth
- This hire will be responsible for sharpening Air’s positioning, building a repeatable messaging framework, and ensuring that every touchpoint - from campaigns to sales enablement - helps prospects recognize their pain and see Air as the obvious solution
- Sharpen Air’s product positioning and messaging
- Clear, repeatable messaging framework that aligns with our key storylines Air wants to tell in market. Internal and external teams adopt and integrate consistent narrative by end of Q4. Measurable lift in pipeline velocity from sharper pain-point framing
- Build a messaging playbook that not only highlights Air’s differentiators (visual-first, conversational powered search, reviews and approvals workflows) but also reframes the status quo: most creative teams don’t realize they have a solvable problem
- Their process feels painful, but they’ve normalized it as “just how creative work works.” Our messaging must illuminate this pain and make it acute enough that prospects can’t ignore it
- Develop tactics (campaigns, content, enablement) that dramatize this pain-to-solution arc, helping prospects recognize the hidden costs of “making do” and see Air as the inevitable solution
- Partner with Marketing, Content, and Revenue teams to translate messaging into campaigns, web copy, and sales enablement that consistently surface these pain points
- Optimize product marketing as a growth channel
- 1 post/ week cadence of product marketing-led content (social/blog/email)
- Partner with analytics to measure performance of PMM content in funnel
- Identify and test 2 new scalable PMM formats or franchises (short-form video, live product moments, customer co-marketing)
- Build education & enablement layer in Air’s growth strategy
- Deliver consistent “education pillar” content (blogs, case studies, whitepapers, explainer content) that helps drive meetings booked
- Partner with Sales/RevOps to create enablement toolkits (battlecards, ROI calculators, sales tools and collateral)
- Develop product-centric activation, retention, and expansion plays
- Drive expansion conversations via marketing and lifecycle experiments
- Partner with growth product to execute [x] growth tests on key portions of the customer journey. Launch winning arms and apply learnings to other marketing surfaces
Our take
Every day, marketers waste countless hours organizing, finding, approving, and sharing content — this mindless work gets in the way of the creative process. Air's product automates these tasks, giving creators back time to do what they do best: create.
Air works as a cloud collaboration platform that negates the need to move items to and from the cloud when working with visual content. Teams can use the platform to search, review, and manage all their content in one place. Users can migrate their content from Dropbox or hard drives, and once all assets are in Air, the platform automates the work and keeps the library organized.
Air's 2022 round of funding from Tiger Global Group and Headline is being used to build out more product features and expand the team. Further, over recent years that has been a rapid surge in the cloud collaboration market, which is forecast to surpass $50 billion by 2025. Air is therefore operating well in a market that is expected to see significant growth.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 6 rounds)
Jan 2025
$35m
SERIES B
Jan 2022
$10m
EARLY VC
Total funding: $70.5m
Company benefits
- Air contributes 90% to medical, dental, and vision insurance and 75% to dependent coverage
- Employees also have life insurance, disability insurance, and membership to One Medical
- 401k program
- Commuter benefits
- Generous work from home stipend
- Professional development reimbursement
- Unlimited vacation days
Company HQ
Gowanus, NY
Leadership
Shane Hegde
(CEO & Co-Founder)Studied Science at Stanford. Co-Founder & CEO of Swap Mobile. An Investor at HPS Investment Partners. Chief Digital Strategist at REVOLT MEDIA & TV.
Tyler Strand
(CTO & Co-Founder)Studied Computer Science at Stanford. Co-founder & CEO of hostess.fm. Worked for over a year at Beatport, from Product Manager to Director of Product. Was Partner & Director of Product Management at Postlight.
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