Senior Director of Industry Marketing, OpenText
Office located in Waterloo, ON
Information management for enterprises
Open for applications
Information management for enterprises
1001+ employees
Open for applications
Office located in Waterloo, ON
1001+ employees
Company mission
To enable intelligent and connected enterprises by managing, leveraging, securing and gaining insight into enterprise information, on-premises or in the cloud.
Role
Who you are
- Experience: 12+ years of B2B enterprise marketing, with at least 5 years in a senior industry marketing or vertical strategy leadership role
- Vertical Knowledge: Expertise in one or more OpenText-relevant industries (e.g., Financial Services, Government, Manufacturing, or Healthcare)
- Leadership: Proven ability to lead and inspire cross-functional teams in a fast-paced, matrixed environment
- Strategic Thinking: Demonstrated success in building data-informed, industry-aligned marketing strategies that drive revenue growth and market leadership
- Go-to-Market Expertise: Deep understanding of solution marketing, buying cycles, sales enablement, and customer journey mapping
- Communication: Strong storyteller and communicator with executive presence and the ability to simplify the complex
- Collaboration: Adept at building relationships with sales, product, analyst relations, and partner marketing teams
- Education: Bachelor’s degree in marketing, business, or related field required; MBA or advanced degree preferred
What the job involves
- As the Senior Director, Industry Marketing, you will lead the strategy and execution of OpenText’s go-to-market initiatives across key verticals—ensuring our messaging, campaigns, and content resonate with the unique needs of industry-specific buyers and decision-makers
- Reporting to the SVP, Product Marketing, you will drive vertical marketing alignment across product marketing, field teams, and marketing teams to deliver compelling narratives and measurable pipeline impact
- You will lead a team of high-performing industry strategists and marketers to position OpenText as a trusted digital transformation partner in sectors such as Financial Services, Public Sector, Healthcare, Manufacturing, Retail and Energy and Utilities
- Your mission is to elevate OpenText’s voice within industries, increase relevance and differentiation, and create value-based storytelling that accelerates market momentum
- Industry Marketing Strategy: Define and lead the development of the global industry marketing strategy across priority verticals. Align with corporate, GTM, product, and revenue objectives to ensure consistent and effective execution
- Team Leadership-Lead and experienced team of industry strategists and marketers, ensuring vertical expertise, cross-functional collaboration, and performance excellence
- Campaign & Content Development- Partner with product marketing, content strategists, and digital teams to create high-impact, assets, including messaging frameworks, vertical campaign assets, use-case content, and customer success stories
- Thought Leadership & Industry POV-Establish a strong industry-specific narrative by contributing to executive communications, keynotes, webinars, analyst briefings, and customer-facing content that positions OpenText as a category leader
- Sales Enablement & Field Activation-Deliver industry-specific tools, playbooks, and messaging to support field marketing, sales, and partner teams. Develop resources that enhance deal velocity and expand strategic engagement
- Strategic Account Support- Partner with our strategic account team to align relevant industry resources that can support vertically aligned go to market activities and customer engagements
- Customer Journey & Persona Mapping-Work with Content Strategy team to align marketing with buying cycles, pain points, and personas across industries. Tailor programs to meet the needs of technical buyers,business leaders, and influencers
- Market Intelligence & Insights-Monitor market trends, competitive landscape, and customer challenges. Feed insights into campaign development, messaging evolution, and product roadmap influence
Our take
Founded back in 1991, OpenText offers software applications that manage content or unstructured data for enterprises such as large companies, government agencies or professional service firms.
The company has continuously built out its product suite over the years, keeping pace with the changing market. For example, in 2023 it launched OpenText Aviator, a generative AI platform for business networks and IT operations.
As a recognised market leader, this 25+ year old company shows no signs of slowing down. As well as internal development, it also adds to its value through acquisitions, such as that of MicroFocus in 2023.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Company benefits
- Education assistance
- Wellness/fitness reimbursement
- Time off to volunteer
Company HQ
Waterloo, ON
Leadership
Mark J. Barrenechea
(CEO & CTO)Previously served as CEO and President of SGI and Rackable Systems, CTO for Computer Associates and Senior Vice President of Applications Development for Oracle.
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